Many entrepreneurs get into business with a purpose - to serve others and self. This desire is a huge catalyst but it only carries us so far because creating a real business requires strategic planning and action. 

You can’t bypass needed strategies with trendy tactics. 

That’s what is thrown at entrepreneurs on a daily basis. You’re conditioned to believe if you just try Tactic X, then you’ll be on your way. Wrong.

These are no shortcuts in the marathon of creating a business and fulfilling your purpose. 

So, when you start feeling overwhelmed and stressed out because the initial results start waning, you don’t know what to do. This is because the key strategic foundations were never put into place. 

You will not have the real business and real life you want if you're jumping from tactic to tactic.