Your Purpose is Written in Your Past

Like it or not, events that happen to us shape who we are and how we think and feel about things around us. Maranda Joiner came on this week’s show to discuss how embracing our past can help us shape our messaging to reach our ideal client.

Maranda relates how she came to this realization, and how she helps other entrepreneurs discover what makes them unique. 

What are you passionate about? What are moments from your past that parallel that?

Once you figure out the answers to those questions, you will have the tools you need to understand who your audience is, their needs, and how to genuinely connect with them.