Why You Should Treat Lawyers Like Primary Care Providers Instead of ER Doctors

As entrepreneurs, it is important to be proactive rather than reactive, especially when it comes to the legal side of your business. 

Building a relationship with your lawyer is one of the most important business steps you can take. Listen in, and my awesome guest, fellow lawyer/entrepreneur Scott Reib, and I will tell you why!

First and foremost, your attorney should be treated more like a family practice doctor and less like an ER physician. Have routine check ins regarding your business (think of your yearly physical) versus only using your attorney when you need him (like going to the ER for an emergency). Again, proactive versus reactive. 

Next, we must focus on building relationships instead of focusing on transactions. Serving over selling. This will result in a better output for your client/customer, and just as importantly, yourself and your team. Building a relationship with your attorney beyond an hourly fee is key. Having this foundation from the beginning will save you a lot of time and potential headaches in the future, from setting up your business to avoiding conflicts in the future. 

How do you do this? How do you find the attorney that is right for you and your business? Ask questions. Find lawyers that are entrepreneurial, understand this new business world, and that are relationship focused. You want an attorney that is going to want to be involved in helping you grow your business, not just collecting your hourly dues.