How to Create Content That Converts
The Gist Of This Episode: Content is more than just blog posts. It’s your social media posts, sales pages, anything you are putting out there. For it to be effective, it needs to turn your ideal customer into an actual customer. Join Rachel and Danielle Cevallos as they discuss ways you can use your content to bring clients in the door.
What you will learn:
- Why you need to understand your ideal client and your unique selling proposition
- How to learn what writing style works for you
- What the biggest mistake people make when creating content
- How testimonials can increase your perceived expertise with potential clients
- Why keeping it simple is sometimes the best approach
- and more!
Tool and Resources:
Featured Guest & Resources
Danielle is a conversion copywriter for service-based business owners who want to scale their business and make more sales She also hosts The Basic Girl Marketing podcast, and runs a mentorship program that will teach your team members how to write copy, so you can stop outsourcing and start increasing your profits! Danielle is a wife, mom, former teacher and a basic girl to the core. She loves Starbucks, Legally Blonde and all things sparkly.