Dominating a Podcast Niche with Sinisterhood

Content is king. That has never been more true than right now. It can be daunting to think about content creation for your business, podcast, YouTube channel, book, etc. On this episode, Heather and Christie from Sinisterhood discuss their podcast, how they started, and what it took to be successful.

They met in 2016 at the Dallas Comedy House (now closed), and bonded over their shared passion of learning about murder and cults. They recorded their two-person group meetings where they discussed the topic “just incase anything fun” happened. That evolved into what you hear today.

Since then, they’ve become a top crime and mystery podcast. They make money talking about a subject they love, and have fun doing it. That is something that will make you successful. Find something you’re proud of, something you love, and just go for it.

One of the biggest things that keeps people from starting anything new is fear. And one fear many people have is the fear of rejection and negativity. How do you combat that? Don’t feed into the negativity. Don’t read reviews. Do something you’re passionate about. Create something you would want to listen to or read. If you do that, the content will flow, and your audience will feel the passion and authenticity that will keep them going back for more.