Business Bites Podcast Business Education

Create Your Business Plan for the Year in 10 Minutes

Dec 19, 2020
Now that we can see light at the end of the 2020 tunnel, let’s shift our focus to creating your fail-proof business plan for 2021.
 
Spoiler: you don’t need an MBA, or twelve 15-hour days to make one that is right for your business. All you need are these four tips:
 

1. Create a client avatar

Make a list of characteristics of your ideal client. What do they like? How do they shop? Refer to episode 12 for more in-depth info on creating an avatar.

 

2. Evaluate your USP (unique serving position)

What is it that makes you unique. What can your clients get from you that they can’t get from someone else?

 

3. Create a list of all your offerings

This list can include products, services, etc. Go through your list and identify best sellers. Also, identify those products that didn’t do as well as you were hoping by putting an X next to them.

 

4. Simplify

Create a new list with the X’s from the last step. Do any of them bring you joy? If not, go ahead and remove them. The, with the ones that are left, think through how you are offering them. Perhaps it’s the marketing that needs improvement. Perhaps it didn’t catch the attention of your intended audience, or maybe the intended audience wasn’t the right one.

After going through these four steps in a thoughtful manner, you’ll have a 2021 business plan that will keep you on track, and help you grow your business and success.


 
More from > Business Bites Podcast Business Education
Back to Blog

Explore more

Share this