4 Keys to Pivoting Your Business in Pandemic with Stuart Brauer

This year has brought about many new challenges and new ways of doing things.

Many businesses are having to make pivots to be able to stay open. Some have had to close their doors, and some are still trying to figure out what they need to do. Stu Brauer from WTF Gym Talk shared 4 keys things you need to know to make those pivots. 

1. Online content creation needs to be both educational and entertaining. Capturing your audience’s attention span is valuable. 
2. Keep educating yourself on things that you can use to improve your business or that shows you a new way of doing things. 
3. How you are in real life to your family and friends is how you need to be online. Don’t put on an act because it will come back on you at some point. Create a crafted and authentic message.
4. Think of different skillsets you have picked up and focus on that. Your online business doesn’t have to be exactly like your brick and mortar business was. You can make a new income stream from those other aspects.

A big takeaway from this episode is to start now to get an infrastructure in place that allows you to adapt to different situations. It doesn’t have to be perfect, and you don’t have to have everything to get started. Waiting for perfection or for getting all the tools you think you need will only prevent you from getting started in the first place. Once you get going, keep it simple and be consistent.