Before I authored 7 books and hosted a top-ranked business podcast.  Before I had my best months ever during a pandemic and could manage virtual learning from home.  I just wanted a real business so I could have a real life.  I didn’t grow up in an entrepreneurial family. 

In fact, I didn’t even know what owning a business meant.  I just knew I wasn’t made for a cubicle farm or a 9-to-5.  Even my family and friends were skeptical about being my own boss.

For a little while I worked corporate jobs, including an esteemed position at the United States Attorney General’s office.  But the reality was this. I was climbing the “success” ladder but I wasn’t happy. I wasn’t accomplishing my goals, my dreams, or even getting to see my family.  I felt this immensely when I got the call I had cancer. I sat on the floor and just stared at my toddler. I vowed then, if I went into remission, I’d quit screwing around and get the real biz + life I wanted.

Taking this leap forced me to quickly grow my apparel store to multiple-brands, consistently cranking out 7-figures, international speaking opportunities, and providing employment for over 12 individuals.

I’m tired of seeing so many online coaches and mentors who preach success, but ignore the fact that in order to be successful, you have to hustle.

This culture is toxic. And it needs to stop. That’s where I come in.

Sweet Archer