Episode 93 on the Business Bites Podcast
The Gist Of This Episode: Having reviews and referrals are important for our businesses…but if we utilize them incorrectly, we could end up in legal hot water. In this episode, Rachel talks about how and why you need to add disclosures to your testimonials and referrals and when they aren’t necessary.
What you will learn:
- Why testimonials are important
- Why you must disclose when reviews or referrals are asked for
- How those disclosures can be made
- Ways you can have testimonials and referral programs that don’t require disclosures
- and more!
EXPAND TO READ EPISODE TRANSCRIPTS
- Episode 12: The Magic of a Client Avatar
- Episode 18: Business Referral Relationships are Gold
- Episode 72: The Legal 101 of Affiliate and Biz Referral Marketing
- Episode 83: 3 Marketing Tips That Will Make Your Decisions Successful for You
Tools & Resources:
- The Blogger’s Quick Guide to Affiliate Disclosure Requirements
- Business Bites Podcast® Facebook Group – Join now for this week’s free download!