FUTURE DISCOUNTING (WHY PEOPLE STINK AT PLANNING FOR THE FUTURE + HOW THIS IMPACTS YOU) | Rachel Brenke

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FUTURE DISCOUNTING (WHY PEOPLE STINK AT PLANNING FOR THE FUTURE + HOW THIS IMPACTS YOU)

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I'm a multi-faceted entrepreneur, business strategist and intellectual property attorney ready to help you start building the life + business you dream of!

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Episode 86 on the Business Bites Podcast

The Gist Of This Episode:  Every decision we make is impacted by 3 major psychological rules.  Knowing what they are and how they affect your business internally and your sales and marketing can help you grow and succeed.  Join Rachel as she talks to Jenika McDavitt from Psychology for Photographers to discuss what those rules are and how they impact your business.  

What you will learn:

  • How psychology impacts your business
  • What some of the psychological rules are that influence our buying decisions and why they exist
  • How being aware of those rules can help you in your marketing and sales
  • How to combat your customers’ needs for instant gratification
  • and more!

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Featured Guest & Resources

Jenika graduated from Yale with honors in psychology and went on to earn a master’s degree. She helps creative professionals find and thrill new clients over at the award-winning blog Psychology for Photographers. There, she shares research-backed (but totally readable) advice on how to sell more, anticipate client needs, prevent sticky situations, and breathe easier in business.

You can find Jenika here:
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about your host

Hi, I'm Rachel.
Your BFF + Tough Love Biz Strategist.

I'm a multi-faceted entrepreneur, business strategist and intellectual property attorney ready to help you start building the life + business you dream of!

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I'm Rachel

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