How to make the most out of podcast education

Episode 78 on the Business Bites Podcast

The Gist Of This Episode: Podcasts are a great way to get educational information to springboard your business forward…but the key to actually making it successful is through purposeful planning and implementation. Join Rachel and a long-time listener of the Business Bites Podcast as they share their tips on how you can make the most of podcasts!

What you will learn:

  • Why you should be unique
  • How to find time to listen to podcasts
  • Ideas on how to remember what you learn when you don’t have pen & paper handy
  • How to make actionable plans from what you learn
  • and more!

Expand To Read Episode Transcripts

rachel: Hey guys. Welcome to this episode of The Business Bites Podcast. I am your hostess Rachel Brenke, and we’re going to do something a little different on today’s episode. We are going to be talking to a listener of the podcast who’s going to share with you some top tips of how you can not only just get into the podcast but actually take active steps out of the podcast, implement them into their business, and grow your business to success.
She is a homeschooling mama of four. Brandilynn, you’re a capturer of life. I absolutely love how your bio says that. She helps people and entrepreneurs elevate their businesses through personal brand photography, which you guys know by my Instagram I’m a huge proponent of. She’s obsessed with chai tea, podcasts, inappropriate hiphop, oh, like soul sisters, [inaudible 00:00:56] clean living and going to Target way too much and family vacations.
Meet my sister from a completely different family, Brandilynn Davidson. Thanks for coming.
Brandilynn: So pumped to be here. Thank you.
rachel: I’m excited. I blindsided her with, she’s sent me a message like, “Thanks for your podcast.” I’m like, “Hey, you. Want to come on and talk about it?”
Brandilynn: I was like sure.
rachel: I’m so thankful for your time with it. Can you share with the listeners a little bit about you, kind of your background and your path to entrepreneurship?
Brandilynn: Yeah. Well, through my bio, that’s what’s going on with me right now as far as homeschooling four kids, personal brand photographer. I think it really all began with when I had my first child and I started wanting to capture every little bit of it. That just slowly evolved into starting my own portrait photography business. That was almost 14 years ago. I loved that I was able to have my own schedule and be home with my babies still. I loved doing portrait photography. I did that professionally for about 10 years.
It wasn’t until last year that I was introduced to the concept of working with entrepreneurs to tell their stories through photography. I was like, yes, please, this is what I want to do. I’m just so inspired by people following their dreams and going after big goals. Being able to support entrepreneurs doing that and still use my love and my talents for photography, it was just a perfect match made in heaven.
rachel: I love that, because women helping women is a big conversation in entrepreneurship now. I feel like that’s how mine started too. I got into all of this because I wanted other moms specifically to be able to have flexible career, portable careers, be there for their family, be there to pursue their own dreams and goals even outside of entrepreneurship. I love [crosstalk 00:03:11]. If you could go back in time, what would you tell yourself or change from the beginning of entrepreneurship?
Brandilynn: That question gives me chills. Gosh, I think I would just say to believe in myself more and not doubt myself. That’s something I’m still struggling with now. I think really to trust in myself, trust in my abilities and go for imperfect action, just do it.
rachel: Yes. It took me a while to really embrace the whole low-hanging fruit, imperfect is better than not done at all. I agree with you. Do you think that’s also the hardest lesson you’ve learned, or you maybe have one that stands out in mind as your hardest lesson?
Brandilynn: My hardest lesson through entrepreneurship.
rachel: Yeah, or just life that has impacted entrepreneurship.
Brandilynn: Life. Gosh. I think, well, one that stands out for me is being confident and, in fact, there’s this quote that I just heard on a different podcast that said, “Your uniqueness is not a weakness.” I think, what’s the word? Maybe you should cut this part out.
rachel: No, but I get what you’re getting at. I love it, because I feel like there’s this pressure from when you’re even in elementary and middle school just in life to conform to what everyone else is doing. I have found that [crosstalk 00:04:45] over myself in entrepreneurship, so much so that I feel like in the last few years I actually damaged my business in a way because I was trying so hard to fit into mainstream acceptance and not embracing the uniqueness of my story and what I have to offer.
Brandilynn: Yes. Exactly. I think our authenticity, that’s what makes us special and attracts certain people to us. I also think that just really being in that and being confident in that, it’s invaluable, for sure.
rachel: This is probably a bit more than this episode was going to go, but I find that by having a sold business plan built on uniqueness, it forces me to stick with it. It allows me to when I start scrolling through Instagram and start panicking, “Oh, my images aren’t as great. I’m not giving out this message. I’m not doing X, Y, and Z.” It keeps me from being like, “Ooh, shiny. I need to go do that.” It keeps me very focused. By focusing on my plan itself, keeps me from just being distracted and then feeling unworthy.
[crosstalk 00:05:58] you scrolling by and keep focusing on what I’m doing. Oh, man. I [crosstalk 00:06:04].
Brandilynn: I think to be a leader too, as like you can’t be conforming. You need to be doing your own thing.
rachel: You know what’s interesting is that, and maybe this podcast isn’t going to go the way we thought it, and that’s cool. I love our open conversation because I think sometimes those that may not be type A and leadership style, because we all fit different pieces of the puzzle together, I still think there’s an element of leadership that all entrepreneurs, you have to have. I’ve coached and consulted entrepreneurs who have realized they don’t want to be a leader, and they don’t want to be the owner. They don’t want to be the CEO. That’s okay. They want to be the doer.
For a photographer, they’ve moved into working for other people, and it still allowed them flexibility. It’s that uniqueness doesn’t mean you have to necessarily be so drastically unique. It could just be in the way that you present yourself, the way that you lead your specific skill set or difference from others.
Brandilynn: Yeah. Totally. Could not agree more.
rachel: Right. I know that we’re both unique, and that’s how we’ve both attracted to one another. What I really want to [inaudible 00:07:16] you through this episode is how do you approach podcasts? There’s so many out there. How do you make a plan on what you’re going to listen to? When do you listen to, and how do you act on them?
Brandilynn: Well, like you mentioned in my bio, I am obsessed with podcasts. I think it’s because, and I actually banned the word busy from my vocabulary a while ago. I’ll say as a mother and business owner with a lot on my plate, how’s that, I love podcasts because I’m able to consume information when I’d otherwise not be able to, so while I’m folding laundry, or while I’m driving, working out, making dinner. Those are just examples of a few times that I listen.
I’d love to sit and read books all day, but that’s just not realistic for my life. It’s a really accessible way for me to consume information that applies to my life or that I’m interested in. I listen to quite a few different podcasts, but most of them I’d say are either in the business entrepreneurial-based group, or I also really love self-help, mindset type podcasts. I actually put together a list of my top 10 podcasts for female entrepreneurs, which, of course, the Business Bites is on.
rachel: Thank you.
Brandilynn: You have to link to that.
rachel: Actually, guys. I will link it. It’s going to be episode 78. Go to rachelbrenke.com/epi78. I’m going to link her top 10 podcasts for entrepreneurs.
Brandilynn: Awesome.
rachel: How do you make time to listen to them?
Brandilynn: Gosh. Well, I think I really don’t. That’s why I love them so much is because I’m able to listen as I am doing other things. One thing I wanted to point out was there are so many times when I’m listening to a podcast and, say, I’m making dinner, and the kids are talking, and before I know it my mind’s wandering, and I wonder if I’m even absorbing any information at all. I am always surprised at the information I still soak up even when the circumstances are not perfect.
I just encourage everyone to listen, and I think you might be surprised at what you pick up too.
rachel: Awesome. Then how do you make the connection? I think this is also identifying what type of learner that you are. For me, I used to think I was a good multitasker, and I semi am, but I find that I’ll be doing laundry trying to listen to a podcast, and next thing I know the laundry’s not getting done because I’m writing notes, so [inaudible 00:10:06]. How do you listen best when you’re doing other stuff and then going and cementing what you’ve just listened to?
Brandilynn: Well, I thought about that a lot after you asked me about that. I was trying to pay attention to what I do, and there’s three things that I found that help me get the most out of podcasts and really absorb that information, but, like you’re saying, more importantly how I actually implement them into my life and my daily business. The first thing that I do which I’m sure is no revelation, and you just said it, is to write it down.
I really am a huge, huge believer in the power of putting pen to paper. Often I don’t have access to paper when I’m at the gym. If I hear something that really hits me or that I don’t want to forget, I’ll pause the podcast and rewind it and then I open up the notes app on my phone and I’ll just write it out so that I don’t forget it. I have a lot of friends, or, like you, who have a special notebook for goals and notes and all that. They’ll put the things that impact them in that.
I’ve also heard people that will actually ask Siri to record a voice memo, and then you can record it back, like say it back. I don’t know about you, I swear Siri screws everything up. It’s like an ongoing joke in our house. We’re like, “Come on, Siri.”
rachel: It’s really like broccoli, sprouts, and then you do your marketing [inaudible 00:11:44] and I’ll be like, “What?”
Brandilynn: What?
rachel: [crosstalk 00:11:49].
Brandilynn: What is this supposed to mean?
rachel: Yeah. I do dictation sometimes with my staff and such, but definitely if I’m trying to retain something, physically writing it down. In fact, as we’re talking here I’m writing physical notes as opposed to typing or putting it on to my phone. I don’t know, maybe I’m just old school. I was the same way during law school. Everyone else had their computers and I had an old printed stack of papers, and I just wrote and wrote and wrote. For me that’s really key on any education, but especially podcasts because there’s nothing visual to see.
There may be transcripts and show notes like we do, but even then, by then I’ve already listened to the whole podcast. It’s not the same as slides or whatever, or notes. Definitely. Now, when you write these, are you putting deadlines or how do you force yourself to do the action?
Brandilynn: Well, that would be the second step that I was going to mention was to actually stop and write down how you can actually implement what you just heard. You just wrote down this quote or this line that just really impacted you, but then now you need to write down how you can actually implement that.
rachel: [inaudible 00:13:07].
Brandilynn: For example, say I’m listening to the Business Bites podcast, so this is just a podcast you did a little bit ago with Mandy Holmes about outsourcing. Let’s say she says something like, “It’s only when we can let go of what we’re holding on to that we can find the help that we need.” I’m like, “Oh yes.” The action I write down might be something like, “I’m going to log my time for an entire week and then take inventory of what things are good uses of my time and evaluate things I could potentially outsource to someone else.” Essentially just taking what you hear and turning it into an actionable plan. I think that’s key for sure.
rachel: In creating that plan, do you pull in other resources to help supplement it? I know for me sometimes I fall down a hole of going, “Oh, I’m going to write how I’m going to do this,” but now I also need some help on how to do this. Now, here’s four more books that I need to listen to [inaudible 00:14:17].
Brandilynn: We are so similar. That’s hilarious. It’s not like I do this with every single podcast that I listen to. It’s really just if something really impacts me and I can easily see that connection. Sometimes I think it might come later. You might write down these quotes or these little bits of information. Maybe I’ll go back and read it, and I’m like, “Oh my goodness.” It can apply to me now.
rachel: Write it down first. Write how you’re going to do it. What’s your third tip?
Brandilynn: The third one is, and I think it’s the most powerful thing, and it’s to share what I learn with my friends or my husband, or whoever will listen. There’s a quote that goes something like, “People learn best when teaching others.” I really believe that. In fact, I’ve experienced that through homeschooling my kids. I’m like, “Did we really learn this in school?” I’m sure we probably did. I just don’t remember, but now I do because I’m teaching it.
Speaking of school, it’s kind of like the whole reading comprehension thing that they teach in school. Being able to tell the gist of a story in your own words. I think that has a lot of power. I think the real key is not only just repeating back the message, but seeing how it could specifically apply to a particular situation or a problem.
Say you’re chatting with a friend or a business colleague, and something comes up, and that’s when you’re able to make those connections and share that message. I think that’s where it really sinks in and becomes real for you.
rachel: Some of you listening may be thinking, “I don’t know who I’m going to share this with.” You guys do it all the time in Facebook groups. You may not realize it because it’s under the guise that you’re helping somebody. You just think you’re responding to another photographer’s post, or just trying to help them out, but then what you don’t realize is you’re actually sharing what you’ve learned before. I think what Brandilynn is also getting at it’s even just that passive sharing, but being intentional.
For me, I would spin this number three tip, share what I have learned. Use it for marketing in your entrepreneurship. I know Brandilynn does a really good job of it, and we’re going to link it on the show notes of her Instagram specifically. You guys will see why I invited her on here, because I also want to share with you guys and show you how other people are taking information from Business Bites, working through these steps and then outputting it.
I think you can also be intentional whether it’s through Instagram, the Brandilynn’s do it, or just getting on the ground floor of your local community, maybe your chamber of commerce, your local networking groups and asking, “Can I come share what I have learned?” A lot of them already have existing nights where they do round table talks, or maybe you can become the facilitator of one, if you don’t have time to simply see what’s available, at least to begin, and that will blow wide open local marketing.
That’s a huge thing for us in this area. Every single time I go to one of these events, I am purposeful and commit myself to going. I do exactly what Brandilynn just said. I share what I have learned through something. I have walked away with clients every single time. Even if you don’t, at least networks of other entrepreneurs who can commiserate maybe.
Brandilynn: And connecting. I think that’s a great way to connect.
rachel: Awesome. Well, Brandilynn, I love how you broke this straight down exactly how you do podcasts as the audience member. Write it first. Write how to do it, and then share exactly what you’ve learned. Do you have any last tips for those that now are going to move forward, relisten to all the Business Bites podcasts so they can implement these steps with it? Do you have any other tips for them that they could use, or just maybe an encouraging thought?
Brandilynn: Yeah. I totally have binge listened to Business Bites podcast, by the way, when I first found it.
rachel: Awesome.
Brandilynn: Yeah. I think one last thing I’d want to say is that repetition is the path to mastery. If there’s something that you really are passionate about or that you really want to learn more about, listen to episodes over and over again. Because it’s amazing the different things that catch your attention each time.
rachel: It’s funny, my husband was just asking me, I’m watching Criminal Minds, the TV show, on Netflix again for the eighth time. He’s like, “Why?” I’m like, “Because I don’t remember all the episodes, but I will pick up on something new each time.” The same thing as I’ve listened to the same audiobooks over and over. Love that tip. It’s great. Well, Brandilynn, thank you so much for your time today. Guys, you can find more about her. The link to the top 10 podcasts for entrepreneurs at rachelbrenke.com/epi78.
Also, don’t forget we have a Facebook group. Just search Business Bites. It’s also on the same link with all of Brandilynn’s great information and Instagram handles and everything, so you can get connected with her. See how she’s implementing her knowledge from podcasts into entrepreneurship and kicking butt at the same time.

Featured Guest & Resources

Brandilyn Davidson, an avid and long-time listener of the Business Bites Podcast, is a homeschooling mama of four and capturer of LIFE. She loves helping female entrepreneurs elevate their businesses through personal brand photography. She’s obsessed with chai tea, podcasts, inappropriate hip-hop, summertime, clean eating, going to Target wayyy too much and family vacations.

You can find Wes here:
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About the author

Rachel Brenke is a lawyer, author and business consultant. She is currently helping professionals all over the world initiate, strategize and implement strategic business and marketing plans through various mediums of consulting resources and legal direction.

Hi, I’m Rachel Brenke

Rachel Brenke

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