Make a list of characteristics of your ideal client. What do they like? How do they shop? Refer to episode 12 for more in-depth info on creating an avatar.
What is it that makes you unique. What can your clients get from you that they can’t get from someone else?
This list can include products, services, etc. Go through your list and identify best sellers. Also, identify those products that didn’t do as well as you were hoping by putting an X next to them.
Create a new list with the X’s from the last step. Do any of them bring you joy? If not, go ahead and remove them. The, with the ones that are left, think through how you are offering them. Perhaps it’s the marketing that needs improvement. Perhaps it didn’t catch the attention of your intended audience, or maybe the intended audience wasn’t the right one.
What is different about you from everyone else?
As a mom, team USA athlete and cancer-survivor, I want a real life while I have a real business. This is why my resources don’t promote hustle-culture, rather tough-love and no-holds-barred tips to achieving both. In addition to this website, I have a top-ranked business podcast, been featured in places like Forbes and work 1:1 with so many of you.
Enough about me though. I am proud of you for pursuing entrepreneurship. It is rewarding and amazing. Keep at it!