Episode 146 on the Business Bites Podcast
1. Create a client avatar
Make a list of characteristics of your ideal client. What do they like? How do they shop? Refer to episode 12 for more in-depth info on creating an avatar.
2. Evaluate your USP (unique serving position)
What is it that makes you unique. What can your clients get from you that they can’t get from someone else?
3. Create a list of all your offerings
This list can include products, services, etc. Go through your list and identify best sellers. Also, identify those products that didn’t do as well as you were hoping by putting an X next to them.
Create a new list with the X’s from the last step. Do any of them bring you joy? If not, go ahead and remove them. The, with the ones that are left, think through how you are offering them. Perhaps it’s the marketing that needs improvement. Perhaps it didn’t catch the attention of your intended audience, or maybe the intended audience wasn’t the right one.After going through these four steps in a thoughtful manner, you’ll have a 2021 business plan that will keep you on track, and help you grow your business and success.