Episode 145 on the Business Bites Podcast

Influencers. It’s a term we love to hate. But influencer marketing is the fastest growing marketing tool, and something all entrepreneurs need to use. 

Mae Karwowski is the founder of Obviously which is the leading global influencer agency.  Today, she takes the fear out of the word “influencer”, and breaks down why it is one of the most important tools to have in your entrepreneur toolbelt.

When you think of an influencer, your mind likely flashes a picture of the Kardashians. But, as we found out with Mae, influencers are every day people doing every day things. They’ve connected with an audience that trusts them and their suggestions. Many have a niche, whether it’s the mountain biking community, or a mom who homeschools and showcases her life, thus attracting other moms. Partnering with influencers can help you tap directly into the audience you want. 

Take time to research potential influencers that connect with your desired audience. Also, don’t count out influencers that don’t have a huge following. According to Mae, Influencers with 2,000-5,000 followers make up A LOT of the market, and can show returns just as big as Kardashian level influencers. 

Think of influencer marketing as “word of mouth…on steroids”. Who doesn’t want that?“