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How to Expertly Interrupt Your Audience to Catch Their Attention

Episode 144 on the Business Bites Podcast

Consumers are constantly bombarded with brands competing for their attention.

Grabbing the attention of your audience is a crucial skill for an entrepreneur to have. Learn how to make your business stand out from the crowd with these tips from Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World. 

Brendan suggests that you focus on 2 things in order to be successful at this:

  1. How can I win attention?
  2. Once somebody stops, how do I retain their attention for as long as humanly possible?

It all starts with your mindset. Too many entrepreneurs give up or they don’t take their failures as a learning lesson. You need to have the mindset that you are going to constantly work at this until you find the right answer for your business.

You also need to know the numbers driving your business. The number of social media followers does not equate to profit. You need to know what actually makes your business financially sustainable. Once you know this, you will have a better idea of what strategies you need to put in place to scale your business. 

Next, you need to figure out how to state your message that isn’t the same as everyone else’s. The story that follows needs to be good and believable. When people stop and decide to follow you on your journey, you can guide them to the information that they don’t know they need.  Because you don’t know, until you know, right?

Finally, you need to use the platform that makes the most sense for you. Start with the platform you enjoy the most and where you consume content. Where does your audience spend their time? No matter which one you decide to use, make it one you like, or you’ll be setting yourself up to fail. 

To be successful, entrepreneurs must have a strong mindset and be ready to  navigate through the new challenges they will inevitably face.

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