4 Tips to Nixing Naysayers

Episode 133 on the Business Bites Podcast

Life is full of negativity and naysayers telling you you’re not good enough. Especially when you’re starting or running a business. And the negativity comes from all over, both external, and internal forces.

Neuroscientist and Entrepreneur Ariel Garten helps break down negative thinking, and gives us tips on how to combat it so we can move forward positively, and successfully.

So, how do we get over the stuff that’s in our brain that’s holding us back? Those voices in our head that tell us we aren’t good enough? Or worrying about our pants looking stupid, so we don’t look good, and they won’t like us? We must train our brain.

Kill the inner critic

Your inner critic is always telling you negative things about yourself, which are rarely true. How many times have you thought “my pants look stupid, they’re not going to like me?” We think these thoughts are motivating, and they’ll help us succeed, but they’re the opposite. They don’t do anything but make us worry more.

One technique to stopping your inner critic in its tracks is to actively communicate with them. Visualize yourself taking your critic and throwing them against a wall. Throw them out of your head. Tell them they have no right to tell you those things, and to get lost.

Meditation

Meditation is a practice that has been around for years. It helps you identify the thoughts that don’t serve us and cause suffering. It makes you observe the process of your thinking, and allows you to make choices about the contents of your own mind. For example: “I can see I’m having that thought, but it’s not useful for me.” Then you can move your mind away from those thoughts, and replace with something positive. Meditation has also been found to calm your physical body. Together, it will help you identify your negative thought cycle and break it.

This practice can be very helpful in combating negativity placed on you by family and friends. We, as human beings, have a want to please others. But sometimes pleasing others isn’t useful for us and our path to success. Meditation helps you recognize this, and change the way you interpret things people say.

Remember, meditation is a practice. Do a little bit everyday., the same way you may go to the gym. By going to the gym a little bit every day, eventually, you’ll be able to lift the couch up by yourself and vacuum underneath it. By meditating a bit each day, eventually you will be able to recognize negative thoughts and stop them in their tracks.

Do not the take the ‘NO’ personally

When starting a business, you will hear a lot of ‘no’. No, they don’t want to your clothing designs, no they don’t want your products. It can be incredibly discouraging. Do not take it personally. It’s business after all. Every no is leading you to a yes. And that yes will be the right fit for you and your business.

Have honest conversations

If you feel comfortable, have real conversations with the important naysayers in your life. Show them your perspective and why you feel what you are doing is important to you, or to the success of your business. They may not agree with your approach, they will understand why you’re doing it, and it can help them stop their own reactivity that causes them to automatically say “no!”

Entrepreneurship is not a straight trajectory. Jump in, and don’t be afraid to do what you have to do to move the business forward. Be willing to put yourself out there. Don’t listen to the no. Find the yes. You are on the right path, and know that you have the skills, knowledge and capabilities to achieve what you want.

 

I was very willing to not worry about the no’s that I was receiving, because I knew that is just meant that it wasn’t the right fit. I knew it just meant that it wasn’t something about me, I just had to find the right place for this.

Ariel Garten

Building your business while putting yourself first:

  • How to squash your inner critic [7:55]
  • Why meditation is an effective way of getting out of a negative brain space [8:57]
  • How no’s can lead you to the right fit for your business [12:18]
  • How to combat naysayers in your own family and friends [19:14]

CLICK HERE TO LISTEN.

Mentioned in this episode:

Read Episode Transcript

Rachel Brenke:
Hey friends. Welcome to another week of the Business Bites Podcast. I am your host, Rachel Brenke, and I am joined with Ariel. I am excited for this topic, but FYI, segue, I say I’m excited every week, but I am because we spent a lot of time really trying to find good guests to come on. And Ariel is one of those that I think is going to knock your socks off because we are talking about busting through naysayers. We all have them. We all love to hate them, hate to love them. They’re in our lives, not often what we can do. But Ariel, I’m excited for you to come on and help my audience entrepreneurs navigate through this. So welcome.

Ariel:
Thank you. It is a joy and a pleasure to be here. Hello, everyone.

Rachel Brenke:
So I have to start, I kind of gave a little tidbit in the introduction of you, but you’re a neuroscientist.

Ariel:
Trained as a neuroscientist, former psychotherapist, fashion designer, mom, all sorts of craziness.

Rachel Brenke:
I love strong, successful women like that. So that basically your evolution to get here. Do you want to give us kind of a snapshot of how you ended up where you are? Because it’ll give us some context to understand how you’ve gotten to ignoring the naysayers to get to success.

Ariel:
Great. So I had entrepreneurship in my blood as a kid. I had a lemonade stand. I was a clothing designer when I was 16, and I went from door to door, store to store with my clothing. And I had retailer after retailer say, “No, of course I won’t take this. What are you talking about?” And one or two people say, “Yes, I will take your clothing.” And I was 16 years old, and I was a clothing designer. Then I went to New York and I did the same thing. And then I was 19 and a clothing designer in New York.

Along the way, I was trained in neuroscience. I was always fascinated by the brain and how it worked and worked in research labs. And then I became really fascinated with how we get over the stuff that is in our head that holds us back. So I worked as a psychotherapist, and I had this incredible opportunity to create a device that we know now call Muse, that gives you real time feedback on your brain during meditation. That helps you understand when you’re in mind wandering and not particularly helpful topics and gives you methodologies to be able to get out of that brain space. And that really became my most successful entrepreneurial venture. Muse is now used all around the world by hundreds of thousands of people, translated into multiple languages, and continuing to grow and flourish.

Rachel Brenke:
That’s incredible. And so you have a special promo code for our audience, it’s at choosemuse.com/welcome. And then the code is choosemuse10. So 1-0. Y’all can go check that out. We’re also going to link it on the show notes page, so you can dig into that.

All right, entrepreneurship, as you well know, is not a straight trajectory. You’ve had multiple hats, multiple things in your background, but if you could go back in time to one of your first hats that you wore or your very first business or career, what would you tell yourself or change that could maybe make the entrepreneurship path a little bit more streamlined or just a quicker trajectory to success?

Ariel:
So I would say quite honestly, I had a ridiculously quick trajectory to success. And I think that trajectory to success was partly because I was really willing to jump in and do what was needed. And I didn’t feel afraid to do what I had to do to move the business forward. I was 16 years old with no real idea how to sew, but with the line of clothing that I boldly took from retailer to retailer, hearing no after no after no. And I was very willing to put myself out there. I was very willing to not worry about the nos that I was receiving because I knew it just meant that there wasn’t a right fit. I knew it just meant that it wasn’t something about me, I just had to find the right place for this.

And so if I had to go back in time and tell myself something, it would be that you are on the right path. I would tell myself that you have the skills, the knowledge, and the capability that you need to move yourself forward. And don’t worry about what you don’t know, because there’s always in the back of your mind, this worry, the am I good enough? Is this going to work out? And it’s those worries that never serve you. So if I could go back in time, I would tell my little self not to worry about those things, to just keep boldly moving forward.

Rachel Brenke:
Would you partner that with some tangible, actionable tips to not worry? Because I feel like it’s sometimes it’s easy to hear, “Don’t worry. You’ll get there. It’s not about you. It’s other people. The opportunities are coming.” But that’s hard when you’re sitting in those emotions, sitting in that time period. What would be an actionable, whether it’s sending a daily intention or… I can’t think of anything else. What would be an actionable step to make sure you don’t succumb to that overwhelming feeling or into the wrong opportunities?

Ariel:
I have many of them. So the first one is one of my favorites, which is killing the inner critic. So the inner critic is that little voice inside of your head. That’s always telling you bad things about you and actually rarely is true. It’s the voice of, I’m not good enough. My hair looks stupid. My pants are wrinkled. They’re not going to like me, et cetera, et cetera, et cetera.

And we use it to try to motivate ourselves, especially as entrepreneurs, that it is not motivating. It is actually de-motivating. It saps you of your ability to move forward. And one technique that I absolutely love is to take that inner critic out of my head, throw him or her on the wall, make a little visualization for it. It could be a toad or a gnome or a troll, and actually communicate with it and say, “Dude, you have no right to tell me these things. This is not helpful. This is not useful. I don’t want you. Get lost.” Take your fingers and squish it down and flick it away.

So technique one, A, notice you have an inner critic. B, actively push against it and communicate against it because it doesn’t need to take up that space in your head.

And method number two is meditation. This is really what meditation is all about. It’s about identifying the thoughts that we have in our head that we get caught up with that don’t necessarily serve us and frankly just cause suffering. And so with the meditation practice, you’re able to observe the process of your thinking and then be able to actually make choices about the contents of your own mind, to say, “Hey, I can see I’m having that thought, and I can see that thought is not actually serving me now. I can see that thought is not necessarily helpful at this moment. Useful information, but not actually helpful to me to repeat over and over and over again.”

And the technique of meditation teaches you to move your mind away from those thoughts and put them onto something neutral. And also to calm your body because anxious negative thoughts give you anxious negative feelings in your body, which then becomes a feed-forward loop. So with meditation, you’re able to calm the mind and then calm the body so that you break the cycle.

Rachel Brenke:
When do you recommend doing meditations? Is this more of a reactive approach when we start feeling these worries or feelings of insecurity, or could it be a proactive, or maybe a hybrid? Proactive every day, but then step it up and maybe do an additional meditation that is specific to react to the emotion that you’re feeling.

Ariel:
You’ve totally got it.

Rachel Brenke:
Great.

Ariel:
Meditation is a practice, and you have to do it daily. You do a little bit every day, and every everyday you build the skill. In the same way that you go to the gym, and by going to the gym daily or three times a week, whatever works for you, you end up getting stronger and stronger. And then the day that you need to move the couch, you’re just like, oh, I just moved the couch and vacuumed under it. That’s what happened to me there today, I can just lift my own couch and vacuum all the way under it without asking anyone for help. That’s amazing. Felt like Super Woman.

And so when you do the practice regularly, you have the skills at your disposal. It’s also a great tool, once you’ve built those skills, to be able to use it in the moment, and to be able to use it to calm your mind and body, as soon as you notice yourself getting off the wire.

Rachel Brenke:
I think for me, I’ve just recently really embraced the idea of meditation. I’ve always been kind of all right, let’s be intentional, maybe about a word or a phrase or… So I feel like maybe I was a little bit more in the killing the inner critic part of things. And I’ve recently got into meditation. And I love that it is really a hybrid approach because for me as an entrepreneur, that’s very bucket driven. Okay, we do this, and we get this result. I don’t like to be reactive. And so doing the proactive portion I could see.

But I love, and I feel free hearing you say, you’ll be able to have that everyday, daily building of the skill, but then it’s not going to be perfect. You’re still going to have you that reactive type of meditation to help you at that moment. So for me, I’m taking notes over here for myself. I’m like, oh, meditation, let me improve my skills here.

Ariel:
Awesome.

Rachel Brenke:
Very cool. So we’ve got killing the inner critic and meditation. What is another tip, if you have one on this, of how to not succumb into that worry or that negative energy, and I guess just response that you have to naysayers around you?

Ariel:
Sure. So it’s very easy to take in naysayers as personal. And in a business context, you cannot look at things personally. So if I was to go in with my clothing and somebody said, Oh no, we’re not going to take it. It was very easy for me to look around the store and actually say, well, they have formal wear and I’m making street wear for 16-year-olds. Obviously, this is not a fit. When you’re in other business situations, it’s harder to see where the fit and the lack of fit is. And so it may seem like you’re being rejected in a way that’s personal, but actually that’s just not a fit for the business.

So what you want to be doing is listening to areas where there’s not alignment and trying to identify how you can improve alignment, but not really becoming personally involved or feeling the impact personally of times when there isn’t a business fit.

Now, when it comes to kind of the larger concept of naysayers, when I was building the business for Muse, I was literally telling people that I could have a clinical grade EEG that could track your brain and give you real time feedback on your meditation. And this was in the early 2000s, and people thought I was completely nuts. Five foot two with long hair, little female in Toronto, female tech CEO from Canada, where’s that to Silicon Valley, standing in Silicon Valley, in front of Silicon Valley entrepreneurs, asking for millions of dollars.

And so that is a situation that you can think is setting yourself up for naysaying, and why on earth would you put yourself in that situation? But as much as I heard a bunch of nos along the way, which ranged from people being like, “Wow, this seems completely crazy,” to like, “This is really interesting. We’re really interested, but not right now,” I ultimately was able to raise $18 million for the business personally, by persisting in that activity of standing in front of these Silicon Valley VCs, learning, getting better at my own skills of pitching, understanding the industry, understanding their needs and moving forward.

So just because you hear no doesn’t mean you should run away. Doesn’t mean the whole thing doesn’t work. I was literally hearing from people, if I really read through their words, what is this tiny little female who, with no [inaudible 00:11:41] background, with this crazy idea doing, asking me for millions of dollars? And ultimately those are VCs who invested in me years later.

Rachel Brenke:
So it was really just adjusting of the messaging. I know that’s one thing I have immensely learned in my business this year when I’m making pitches and talking, is that oftentimes if I’ve done my steps to… Like you were talking about, I’m not necessarily going to walk into a tuxedo store and try to sell them on a fitness line. As long as I know that it’s in line with what their potential avatar is and their unique selling proposition, if there is resistance or a no, it’s in the messaging somewhere. And there’s somehow we’re not communicating effectively to one another.

I love that encouragement because I feel like… Well, A, people often, and I’m raising my hand myself, because sometimes I go through these cycles, and I’m sure you do, too. You feel scared to put yourself out there. And so you either don’t or you do it ineffectively. And so it’s really being really formulaic. But then stopping, like you said, and when you hear a no or a naysay, look at it. Evaluate, is it my offer? Is it my messaging? Or is it truly just not a good fit? And if you get to truly not a good fit, no sense in continuing to pursue, because it’s not going to result in much of anything, then you’re really going to be meditating daily because it’s not going to be a good fit. That’s going to be a lot of reactive meditation.

So I love that approach for business. How would we apply that when we have naysayers with our friends and family?

Ariel:
Before you do that, I want to add a fourth reason that somebody could say no, that they’re a jerk and filled with bias.

Rachel Brenke:
Oh, I like that one.

Ariel:
It’s real. It really happens. And as a small female tech entrepreneur, I definitely encountered nos for that reason. And those are the nos that actually embolden you. Those are the nos where you’re like, this person said no because they don’t see what I’m doing or believe in it or have some amount of bias that is completely crazy. And those are the nos that don’t make me turn away. Those are the nos that make me stronger.

Rachel Brenke:
I love that. Well, let’s talk on that for a second, before we get back to the family and friends type stuff. So how do you overcome that? It sounds like you didn’t overcome it directly with them, trying to win the jerk over. You just simply harnessed the power and the energy of that and used it to fuel you elsewhere.

Ariel:
Yeah. And I didn’t allow it to push me away from the activity overall. It wasn’t like, okay, all these are jerks. I’m stepping away from pitching in Silicon Valley ever again. I went to the next one, and ultimately found somebody who I connected with and could see it and built a relationship with. So personally, in terms of the internal sensations, just because one person feels this way, that’s their experience. I’m not going to allow myself to take that in. I’m not going to allow it to make me feel bad about myself or what I’m doing. That is just their experience. Which is why putting them in the category of jerk really helps. It’s a them not me problem.

Rachel Brenke:
For sure. And actually, creatives that are listening, I know this as a creative individual myself, really relisten to what she just said. If you have to go back 15, 30 seconds, because it’s really important to not automatically attach that energy and that attitude and the naysayers and that one person to others. You are proof, Ariel, of the success of going into Silicon Valley and basically allowing the jerks to be the bumpers down the bowling lane. They kept guiding you to where you needed to go, of who you actually needed to get into business with. So don’t just go out and pitch or try to pursue a business opportunity, and you bump up into a jerk, and you just give up. That’s not going to happen, especially now.

I don’t want to get too much in the pandemic talk, but I feel like we’re starting to see in business, there’s a lot of heightened stress. There’s a lot of heightened stress in personal, and I’m seeing it creep into business opportunities. And it may not, not so much from a boundary standpoint, which is very important, but when we’re talking about the jerk category, people are becoming very jerkish. Or they’re not intending to come off that way, but they are because of real life situations. I definitely would take Ariel’s advice where she just said not to take it to heart, but use it to guide you to someone else because you don’t need to pursue those that it’s not going to work with.

All right. So just to recap real quick on that, we have killing the inner critic. We have the meditation, we have proactive and reactive, daily building the skill. Don’t take it personal. And then obviously, you’re going to encounter jerks and bias, and using it as fuel to the fire. I do want to touch on, before we wrap up this quick bite, of how do you not take the naysay personal, when it’s coming from family and friends?

Ariel:
That can be a really hard one, but that’s when meditation really, really helps. Because we’re in a place where we tend to want to please the people in our life. We tend to want to please our family and please our friends. And so we get pulled emotionally because we’re afraid of being seen by our family or friends as wrong and therefore not being loved because they think we’re doing something wrong, or we’re not appropriately pleasing them or doing what we’re supposed to do. So the practice of meditation helps you really disattach from other people’s emotional experiences, objecting to you, and to be able to sort through your own experience and say, “This is mine. This is theirs. I don’t need to take that on. I might be feeling a bit of upsetness or sadness or noticing the need to please arising, but I’m noticing that need, I know where it comes from, and it’s not actually the truth of me and the truth of what I want to and need to be doing right now.”

Rachel Brenke:
What’s interesting is I feel like even… And I’ll give you a personal example here in a second, but I feel like it’s so easy to fall into mainstream perceptions. For example, going through school and everything, even in law school for myself, the idea was you’re going to get a 9:00 to 5:00, you work for a corporation, and that’s how you become successful. And obviously, I haven’t been doing that for over 15 years, and I’ve done very well for myself. And there were naysayers and skepticism within my family and my friends and my circles in the very beginning. Some of that also had to do with the timing. That was MySpace days before online entrepreneurship was really a thing.

But I honestly found myself this last week being almost a naysayer. And I’m glad I caught myself because I was falling into the default of what these mainstream perceptions have always taught us. My son, who’s 15, he helps with the podcast and takes pictures for me and earns money that way, he’s really been wanting to get into YouTube. And I found myself automatically falling into naysay category in my mind, didn’t say it to him, but of what kind of career is that? And I literally stood in the kitchen, almost smacked myself, because I was like, how could I be a naysayer when I’m doing this with a podcast?

So I think for me, also recognize sometimes that when people speak, where they’re not providing the support, or there’s skepticism that comes out, that they may be fighting their own ingrained. Because that’s what I was ingrained my whole life. That’s what I had to do. And even though I’ve been doing it for almost two decades, it’s still sitting there. And so I’m making an intention to not pass that naysay onto my son. But yeah, I just thought that was interesting because I’ve always championing myself and being very encouraging of entrepreneurship, and I fell right into that.

Ariel:
Yeah. And so another way to help undo that in the people around you is if you’re comfortable to have an honest conversation about why this is important to you. So, if your son came up to you and said, “This is really important to me, Mom, because I think I can learn this, this, and this from it, or because I need to try this in my life for some reason, or I want these outcomes, and I know I might fail,” but to be able to show somebody your perspective and why you’re approaching this can be very helpful to getting them onside, even if they don’t agree with what you’re doing, at least to understand why you’re doing it and to help them stop their own reactivity that causes them to just say, “No, that’s a terrible idea.”

Rachel Brenke:
Yeah, I think that’s one of the things, too, that I see in entrepreneurship, whether it’s from business to business or with family and friends, entrepreneurs feel unsupported. And sometimes I don’t think that it’s unsupport, it’s that those individuals, especially families and friends, are not in this space, so they don’t understand it. They don’t see the value of it. And so that, like what you just said, explaining why you want to do it and what the value… For me, the value that it adds to my life. It allows for me to be, like right now, during pandemic, I’m doing learning from home with my children in the mornings. And it’s wonderful. Sarcasm. It’s very frustrating. But I have the opportunity to get to do that, whereas many others don’t. So that’s a value add for me. And even now, I’m finding telling my family and friends, I’m like, “Hey, look, by doing this for all these years has afforded me this opportunity now,” so that we can see the value. Because remember, we work this every day. We’re working the business, we know the value, we see it. The outside doesn’t see it because they’re not working it all the time.

Ariel:
Yep. And another way to soften the blow to yourself is to remember that the person is saying it out of care. It. might be totally misplaced and misaligned, and the way they’re communicating that care seems crazy to you, but the bottom intention is because they care for you. You can take a moment and sit with the fact that this person really loves you and is saying this out of care and then be able to let go of the actual content of it, because it is misaligned with an understanding of you and your needs.

Rachel Brenke:
Yes, for sure. Because that was actually part of what my son said. He goes, “I don’t want everyone to know how much I’m making.” And initially I thought, does he think he’s going to make millions of dollars? And then I stopped and went, no, he might be potentially embarrassed in the build stages that he’s not making enough. So yeah, it’s so funny. I’m learning so many lessons during pandemic and having a teenager, but I love these steps. These are wonderful, because not only just being able to be the one that’s receiving naysay, but also I don’t become the naysayer for other people. I love this. Absolutely enjoy it.

Again, Ariel, thank you for coming on. This was a good bite of information to help because I know that this naysay aspect and how you can impart those feelings on yourself as an entrepreneur doesn’t go away. Whether you’re very first in business, or you’re 10, 15 years down the road, unless you’re intentional and you take steps, just like she outlined for this, guys, so make sure you relisten, it will pop up. And you want to be able to manage it as much as possible.

Ariel, tell us a little bit about Choose Muse. You kind of touched on it, and we have the code at choosemuse.com/welcome. You can use the discounts code, choosemuse10, 1-0 for 10. You want to give us a little bit of information, what that is and how entrepreneurs can fit that into their daily business?

Ariel:
Sure. So Muse is a brain sensing headband that helps you meditate. So we’ve talked a lot about meditation. We all know it’s good for you, but meditation can be really hard to do. You sit there, your brain bounces all over the place, and there’s no little guru sitting inside your head telling you what you’re supposed to be doing or when you’re in the meditation zone or if you’re doing it right. So with Muse, we solve that problem. We are able to give you real time feedback, audio feedback, to let you know when you’re in focus zone and when your mind is wandering. And then we have literally hundreds of guided meditations from workplace stress, dealing with the pandemic, dealing with kids, college collections, morning joy, et cetera, et cetera, et cetera. So Muse actually gives you real time feedback from your brain during meditation, lets you track your stats, lets you see your improvements, help you either start if you’ve never meditated before, best way to meditate because it’s meditating with data. It shows you how you’re doing, lets you track your KPIs and your improvement. And you’re being really efficient in each section and really getting your meditation on.

Rachel Brenke:
I love that. Well, can I ask you, is there an uber model, or can I make a feature that zaps me when I start drifting off in my brain, and I’m not focusing? Because I sit down, and I’m like, meditation and then 30 seconds, I’m like, I’ve got to go to the grocery store. I got to do this. I need a zap, like a dog collar zap.

Ariel:
So it doesn’t dog collar zap, but you’re hearing audio that’s reflective of your own state.

Rachel Brenke:
Good.

Ariel:
So when you start thinking about the grocery list, you hear a storm pick up, and that’s like your audience zap. It’s like, oh, right. Brain back to my breath.

Rachel Brenke:
I love that.

Ariel:
Yeah. It trains you to stick with your breath and out of those wandering thoughts.

Rachel Brenke:
That’s incredible. So how did you… You kind of briefly touched on this at the very beginning of the episode. How did you come into creating this?

Ariel:
So I was working as a psychotherapist, and at the same time worked in the lab of Dr. Steve Mann. He’s the inventor of the wearable computer. And he had a brain computer interface system that we were using to really audiblize brain activity. So as you were focused or you were relaxed, we could play different telephones. And I looked at this and said, this is extraordinary. The world needs to know about this. And set about, with my cofounders, applying this technology to meditation. And it’s been off the chart successful.

Rachel Brenke:
That is incredible. Well, thank you so much for your time. I know you’re extremely busy. This is a wonderful tool, and I am super excited. I honestly, now is probably the perfect time, y’all listening, to… You’re not going anywhere. You’re in pandemic. Most of us are shut down. Now would be a perfect time to really commit to these steps that we’ve outlined, especially with meditation and especially getting a hold of one of the Choose Muse headband. So you can make sure that you are being as effective and having that wonderful data that us entrepreneurs crave. So thank you so much for coming on.

Listeners. Y’all, I’m so excited that you’re on this week. You stuck with us. Make sure you jump into the Business Bites Facebook group. As always, we will have a thread specific to this episode, and I really want to hone in and hear your real life examples of things that you’re dealing with and how you’re applying these steps. I’m going to share my own application of this when this podcast launches. So go in there. You’ll learn a little bit about me. I want to learn what you guys have learned from this episode and how you’ve applied it into your business.

Ariel Garten headshot

Meet Ariel

Ariel Garten is probably one of the most interesting people you will meet. She is a Neuroscientist, mom, former psychotherapist, former fashion designer, and the co- founder and visionary of an amazing and highly successful tech start-up Muse. Muse tracks your brain during meditation to give you real-time feedback on your meditation, guiding you into the “zone” and solving the problem most of us have when starting a meditation practice. Muse lets you know when you are doing it right. When Ariel is not reading brains (literally) or investing in, inspiring and advising other start-ups and women in biz, you can find her on stages across the world, from TED to MIT teaching audiences about their brain and how to overcome its limitations, consistently giving her audiences the practical tools and insights they need to help them become their best selves.

Website | Facebook | Instagram | Twitter 

Hi, I’m Rachel Brenke

Rachel Brenke

As a mom, team USA athlete and cancer-survivor, I want a real life while I have a real business.  This is why my resources don’t promote hustle-culture, rather tough-love and no-holds-barred tips to achieving both.  In addition to this website, I have a top-ranked business podcast, been featured in places like Forbes and work 1:1 with so many of you.

Enough about me though. I am proud of you for pursuing entrepreneurship. It is rewarding and amazing.  Keep at it!

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