Business Bites Episode 127: Two Simple Things You Can Implement Right Now to Build Your Confidence

Two Simple Things You Can Implement Right Now to Build Your Confidence

Episode 127 on the Business Bites Podcast

The Gist Of This Episode: Confidence and how you use it makes up 80% of your success. In this episode, Rachel and Jonathan George from Unleash Your Rock Star talk about confidence and two simple ways you can gain your confidence.

 

What you will learn:

  • how fear holds you back
  • what self-development is and why it’s important
  • why your story is important
  • why you should be flawsome
  • and more!

Expand To Read Episode Transcripts

Rachel Brenke:
Hey guys, welcome to another episode of The Business Bites Podcast. I am your host, Rachel Brenke. And today I am joined with Jonathan George, who is the CEO of Unleash Your Rock Star. He has spent the past 20 years creating rock star brands for celebrities, entrepreneurs, and influencers, with over 150 million online followers. I brought him on because I love his belief of success is 20% talent, and the other 80% is how you develop that talent, the confidence you have when you use that talent, and the way you brand that talent to shine. Today, we’re going to be talking about confidence, and two simple ways you can get to being confident. So Jonathan, welcome to the show.

Jonathan George:
Hey Rachel, thank you so much for having me on.

Rachel Brenke:
Oh, I am excited for this interview. It’s really great to have a voice into confidence and just how you display yourself. I feel like we really get wrapped up a lot in what is the best way to have visual assets and the right sales copy, but in order to have good visual copy, and assets, and everything, you have to have confidence behind that to put it out there.

Jonathan George:
100%. The biggest thing, anytime I’m working with somebody, the first thing that we’re going to have to go through is the fear. And you probably heard the term imposter syndrome, and that is just that fear of not being good enough. You feel like you’re comparing your chapter one to somebody’s chapter 10. And it’s just that fear of constantly who am I, why me, why am I going to show up and do this when there’s already a thousand people doing what I love. And confidence is key. You have to have confidence to step fully into your power. 100%, it’s all about the confidence.

Rachel Brenke:
Well, before we dig into the two simple things that you recommend for the listeners to do, to implement and build confidence, let’s talk a little bit about your background, but I specifically also want to know, have you always been confident in your entrepreneurship?

Jonathan George:
Oh no. It’s so crazy. I mean, I’ve been a confident kid. My dad’s a pastor, so I was raised in the church, I was on the platform my entire life. So I always had a sense of great confidence in that. But for me, in 2000, I moved to Los Angeles for my singing career, and I was going to be a singer, and an artist. I was Grand Champion on Ed McMahon’s Next Big Star.

Rachel Brenke:
Well, hey.

Jonathan George:
I know, right? Whoop whoop. It’s better to be a has been than an never was, I always say. But I had a record deal on the table, I had just released a single, I was working on my album, and I was at the pinnacle of my career.

It was like, this is what I’ve been working for. And literally, that was when Google first came out, they Googled my name, they discovered that I was gay. And we think now, we’re like, “Really? That’s an issue?” Yeah, back then in 2000, it was a major issue, and they retracted the contract. My team went into this whirlwind to get me married, to change my music, the way I dress, my style. And all I heard was you’re not good enough. That’s the only words that I heard. And I couldn’t see through anything, I didn’t understand how to show up powerfully as who I was, and how to make that work.

And I’d already spent my childhood being bullied for being the creative kid and not playing sports in Texas. You know what I mean? That’s what you’re supposed to do. And I always defied those rules and was the super creative kid. And then my dad being a pastor, I was so spiritually abused, not, not out of meanness or ugliness. I want to make sure that’s clear, but because that’s truly how they believe that you can’t go to heaven. I can never be blessed. And so all I kept hearing was through my life, “You’re not good enough.” And so here I’m sitting 26 years old, and I have all of this going for me, but it’s all been stripped for me, and it’s in a blink of an eye.

And I had to come to terms with, if I can’t be authentically me, then I wasn’t going to show up in the world. I was not going to go, I wasn’t going to get married. And it was at that point where I just said, “No more, I’m not going to do it. I’m going to live authentically me. I’m not going to live a life of lies.” And so that’s when I began my entrepreneurial journey to creating Rockstar brands, and I wanted to help people be able to really unleash who they are inside rather than trying to change them and make them something different than what they were, or that they are.

And even through my career, that same thing I didn’t realize that kept popping its ugly head is that you’re not good enough because I don’t know of anybody in LA that does what I do, especially in the entertainment industry, and what I’ve done for so many young superstars. And so I kept going, “I should be there. I should be there,” and I could see where I needed to be, but I kept hitting these glass ceilings.

Rachel Brenke:
Mm-hmm (affirmative).

Jonathan George:
And I didn’t realize until last year, I went and got a Master’s practitioners license in neurolinguistic programming that’s NLP. And because I wanted some more tools to really help people, and through my process to help overcome fears and different things in their life. And I realized that I had that same fear. And my coach went straight back and took that fear right out of me. It was unbelievable. And I think it’s a continuous process that we have, that I’m not good enough kind of feel, where we don’t feel like we’re confident because it really all comes from the fear of judgment, whether that’s self judgment or that you’re going to be judged by others.

Rachel Brenke:
Well, I feel like as a society, as a whole, even the normal vanilla hetero-looking family unit, I still feel like even in context of that. We’re just talking like the normal, not even having situations and extremes, depending on people’s life circumstances, I feel like nowhere on the scale are we really taught to be confident in who we are. You look at all these Pinterest graphics and Instagram posts and it’s like, “You go girl,” and all this stuff, but I’m like, but are we really, really teaching that to ourselves? And are we really teaching that to our friends and our family members, whether it’s kids or that your partner or whatever. And I think that’s a big thing, how would you recommend to entrepreneurs listening that maybe realizing, “I don’t have immense security insecurity issues or security issues, but I definitely don’t feel confident,” and how would you direct and steer them into developing this confidence?

Jonathan George:
Well, you said something very clear about something that we’re not taught about confidence, and where it really comes from is the lack of understanding who we are. We don’t do self-development work as kids. It’s not taught in school, and it all begins with the self development. And I always say, overcome average with personal branding and the depth of your brand will depend on the depth of your goals. If you’re an entrepreneur and you’re heading out into the world and into the space, you just need to realize that number one, your “where you are” will always be further along than someone else. Don’t compare yourself with what somebody else is. And I always say this is that everybody thinks that they need to be Christina Aguilera, but it’s okay to be Britney Spears.

And people think that Christina is the superior talent, but Britney has more accolades, she’s worth more money, she has more number one hits, and she’s still rocking it out. And it’s OK to be Britney Spears and not to worry that about the full having to be like this. The person that you look up to, so if I’m looking up to Tony Robbins, well, Tony Robbins has many, many years ahead of me.

Rachel Brenke:
Mm-hmm (affirmative).

Jonathan George:
I don’t worry about what Tony Robbins has. I’ve got to worry about what I’ve got, because what I’ve got right now is going to be way more than what other people have.

Rachel Brenke:
And it’s okay if you’re Britney Spears, shaving her head, and walking through a dirty gas station barefoot. You can come back from that, she did.

Jonathan George:
Yes you can, you can. And what, to be quite honest is, I know you want me to share with people the two steps that you can take right now, and I’ll let you lead when you want me to share that. But one of the things is to share your story with your people. Don’t shy away from your past. You will look at the number one influencers online, and they are the people who are authentic, they show their vulnerability, they’re real, they just say, “This is the way it is. This is what I’m going through.” And that’s the people that you want to follow. That’s the reason why we loved MTV when all of the reality shows came up, because we felt like we were seeing the real people and it’s okay to have her past, really is, and use it.

Rachel Brenke:
No, that’s great. Honestly, that’s why I was asking what I was asking because I’m looking at this kind of in two parts, right? We have one end of the spectrum where a lot of people have circumstances that in their life, they have what you would perceive to be hard hitting stories, you can maybe see in a movie. And I feel like those that are willing to get in touch with that, share that, do become those top influencers. And of course, getting over and getting to the point where you can be vulnerable and share that is a big aspect, and that’s where some of the confidence comes in.

But I’m also thinking on the other side, for many who don’t even think that they have a life story, I always say, you have a story, it may not be as hard hitting as the person down the street. How would you speak to both sides of that? Those on one end of the extreme, who have a story and are scared to be vulnerable to share it, and then the other side of those that feel like they don’t have a story so they don’t feel confident in showing up to tell it.

Jonathan George:
Well the thing is, is that, I 100% understand not being confident in sharing your story because of me, I mean, I told my story right from the beginning. And for that reason, I do that because I want people to understand that I understand what it feels like to not have confidence. I know what it feels like to feel like you’re not good enough because people look at me, they meet me, I’m super confident, I’m full of energy and life. But I have a past where, I mean, I struggled. I mean, there were times where I thought about suicide. I had anxiety, I had depression. I didn’t know how to show up. And so here I was three years ago and I’m starting to speak, out in public, because there’s no greater way to build your business than getting out and speaking, using podcasts, doing all these tools that are at our fingertips now.

And my coach was like, “You have to share your story.” And I was like, “Man, I was always the gay guy, I don’t want him to be the gay guy. I don’t want to talk about that. I just want to be the guy.” And until I became really real with it and began to be able to tell my story where I was comfortable, it opened up so many doors for people to relate. My story is not going to be the same as yours, but we’ve all felt the same way of you are not good enough, or feeling like you’re less than, we’re lacking confidence. And so I want to tell people, tell your story. And here’s the thing is that, I had a client of mine on America’s Got Talent, and she was by far the most talented on the show. And her name is Makayla Phillips, she was the Golden Buzzer winner from Heidi Klum.

Rachel Brenke:
Oh, how fun.

Jonathan George:
Yeah, and phenomenal talent, a phenomenal gift. But she got up on there, and the first thing that they do is tell your story.

Rachel Brenke:
Mm-hmm (affirmative).

Jonathan George:
Well, she got up there and there was the doctor had fostered all these kids on his spare time. There was another girl, her parents gave up all of their life and to move to the States so she could fulfill her dream. And then there was this Makayla who they just made her seem like the most easy life, most easy, comfortable being. And she does have a great life. Her dad’s a fireman or mom’s a teacher, but everybody has a story. Everybody has something that they can talk about.

It doesn’t have to be a massive struggle, it can be just a story that people can relate to you on some level. And after she performed, I just said, “Listen Mackayla, you will not go on to the finals. And I’m going to tell you why is because they didn’t tell your story.” And right there, if there’s anything greater in realizing that when you own your story, and you can share it with people, it makes an instant connection to people, it makes them like you, it makes them trust you, it makes them drawn to you, and it just creates that trust. And so I say, take on that story, and it’s doesn’t need to be traumatic. I mean, my story is not trauma, I wasn’t abused, I wasn’t molested, I didn’t have some trauma in that aspect, but here’s the deal, pain is pain.

Rachel Brenke:
Mm-hmm (affirmative).

Jonathan George:
What you have to come through to get where you need to go. It doesn’t matter, we all have a story our past, our path to get to where we’re going so share it.

Rachel Brenke:
When I’m talking to my own students that are clients, and they’re like, “Well, I don’t have a story,” when you’re talking about doesn’t have trauma or major struggle. Well, there’s a lot of people out there who also don’t have trauma and major struggles, so they can’t always identify with these industry leaders with these great stories. They may be looking to connect with someone that has a regular story. They want to know that you’re a regular person. So wherever you fall in that spectrum, I still encourage to share it. And obviously you have to balance that with how much privacy you want to have, how you want to put out there. But definitely, I always encourage finding three to five pillars within your story and who you are, in conjunction to what you offer, but for them to create that connection with you. And we’re talking about confidence, but be confident in those elements of your story to put it out there.

Jonathan George:
Real. And here’s the thing, Rachel, is that if people will understand that a story, again, does not need to be traumatic. It does not need to have some horrible situation. It’s just, there’s pivotal moments in your life. Just like if I would’ve started my story, I mean, I was in college, I was a music education major, and I spent my whole entire life in church scene. And I didn’t think that there was any way of making money at music other than being a teacher, because it was a life of servitude, we sang for the service. And so we never made money off of it. But I had a teacher, he was the head of the department. He looked at me, he said, “Jonathan,” he was like, “why are you going to be teaching? You could be making a killing being an amazing performer.”

And at that moment, I was like, “You mean I can really make a living at this?” And he is the one that opened up the door for my mind to go out into the world. And I performed professionally for five or six years, just straight. And none of that would have happened, I would’ve never done any of the stuff that I’d done, had he not been the one who poured that into me. And so it was a pivotal moment in my life. And now I could build off several different things off that. My point in that is that we all have pivotal moments in our life. There’s something that changes us, that switches us. There’s a time of contemplating on something and something ignites us into the next level. We all have a story, every single person.

Rachel Brenke:
Yeah, and I’ve been sitting here while you’ve been talking, thinking about is there something else we can call it other than a story? I mean, just because I feel like it has such a connotation to the whole traumatic grief, and rising from the ashes type of mentality, when it could just be your talking, little points of personal development and growth during life.

Jonathan George:
Yeah. Well, in my process, I just call it the hero’s journey, and it’s one of those things that I think we do get trapped up, either in the fact of, “Ooh, I don’t want to tell that,” or, “I don’t really have anything to tell.” And that goes to show that you don’t really value the things that have gone on in your life, or you’re not realizing the beauty in your life. You’re not slowing down and saying, “Oh wow. Oh, that actually did happen, oh wow.” And through this process that I take people through, it really opens them up. And it’s incredible to see what happens when you start understanding and uncovering these vital pillars that are happening in your life, that are really sounding boards for where you are right now. And it’s just amazing when that happens for people, when they uncover that, and they discover what that is.

And it’s just a matter of going through your hero’s journey of your life, and realizing who was that person that made an impact on me? What did they say to me? ? Or even sitting there watching somebody talk that inspired you, what inspired you to get to where you are right now? What do you listen to on a daily basis? What was that one quote that you heard that just ignited you? There’s so many things that you can you dig into. It’s just you’ve got to do some digging.

Rachel Brenke:
What would you say to those that are sitting listening, going, “Oh, that’s awesome. You had encouragement for performing, and all this, but I only have people in my life,” and you can’t necessarily cut out family members. Maybe you could.

Jonathan George:
Oh yeah, you can. Yeah you can, yeah you can, girl. Yeah you can.

Rachel Brenke:
Well, I was trying to be nice. But what do you do in those situations where those that are close to you, or maybe even not close to you, are giving you negative feedback, negative, “No, you shouldn’t go perform, that’s too risky. Go teach, because that’s safer.”

Jonathan George:
Okay, so number one, I am rebellious. If you’re not rebellious, get a little bit of a rebellious spirit. For anybody who tells you, you can’t show them how you can, three different ways, while you’re shooting them the finger, and giving them a big hug. Be rebellious against that, but also realize the only way that you can get somewhere is surrounding yourself with people who believe in you 100%. Because again, we’re talking about confidence. You need to have confidence. And if somebody is telling you no, then all of a sudden what’s going to start happening? You’re going to start second guessing yourself. Now it’s one thing to have somebody like my father, who just always is pouring wisdom, saying, “Son, you got to be careful. You got to think about this. You got to be thinking about these things.” That’s not somebody telling you no, that’s somebody making you really think about your steps, but you need to surround yourself, there’s a reason why they say iron sharpens iron.

If you surround yourself with greatness, you will have greatness. And my dad always told me, “Son, if you hang around shit long enough, you’re going to start smelling like it.

Rachel Brenke:
Yeah.

Jonathan George:
“You’re going to start drawing the flies.” And so I mean, you’ve got to think about that. Only surround yourself around people who believe in you, are doing the same things as you, getting in groups, as entrepreneurs, I’m tell you it’s a lonely road, it’s long hours, and if you can get within a group of people that share your same vision, that share your same interests, man, all of a sudden, it’s like you’re growing at such a greater rate. Did you know that a diamond, a diamond takes how many millions of years to create, right? But in a perfect environment under the right heat, under the right pressure, you can grow a diamond within weeks, that is bigger, shinier, clearer and more beautiful in just a matter of weeks, under the right kind of pressure. So it goes to show, do you want to take a million years and hang around negativity? Or do you want to get it done in a few weeks by hanging out with, or years, depending on what it is that you’re doing, by hanging out with greatness and being underneath that right influence?

Rachel Brenke:
It’s interesting you say that because one of the things that I have struggled with the last few years, during my own entrepreneurship journey is, I’ve reached a level that it’s been harder to find people. Well, this is what I originally was thinking, that it was harder to find people that are at the same level as me, because in my mind was I had to be surrounded with people. I’m not just talking characteristics, I’m talking they had to be earning the same, they had to have the same perspective when it came to how to run a podcast, or your business, or whatever. And it kind of really trapped me from potential opportunities, just from the hive mind mentality, and just getting to be able to talk, and get different perspectives, in conjunction with seeing the ambitiousness, and the encouragement, and the confidence also created. But I had blocked myself because listening to you just now, I was like, “Yeah, I can go out and get that.” But then I was putting my own restrictions on it that further restricted me almost into inactivity.

Jonathan George:
What do you think was the restrictions that you were putting on? Why did you think you put those on?

Rachel Brenke:
Because I think at the time, trying to be so logical, it’s like, “Well, if you want to get from point A to point B, then you have to have someone that’s driving the same car as you.” But I actually even found this morning, before us recording this podcast, that’s not true. In fact, I ended up getting into a program and I have spent a good chunk of the year going, “Oh, I’m too advanced for this blah, blah, blah.” But the biggest issue was because I wasn’t willing to stop and realize there’s alternate methods of transportation. And I was able to get really clear and very confident on some changes I need to make. And honestly, it was from some people who weren’t in that list of qualifications, air quotes, you can’t see me, that I thought they needed to have in order to be the ones to surround myself with.

Jonathan George:
Right, right. And that’s amazing because again, it’s that Britney versus Christina. There are many ways to get to where you need to go. And like you said, with my quote, it’s about the talent, it’s not about the skill set, it’s not about how you necessarily do it. It’s in the way in which you do it, it is the confidence you have when you use that talent, it’s how you develop it, and it’s how you brand it. And those are the most powerful tools that you can have. And I think a lot of times when we get within a group, you have to be really careful because I paid $25,000 to be a part of this group, that’s really, it’s blown me up just in so many ways because I’ve never had coaches before. And so this was the first time I’ve really had coaches.

And it has blown me up so big, but I mean, I lost myself because I began to second guess everything that I was doing, you know what I mean? That can happen. And it’s all right to take a year, and dig up the soil, and marinate it, and mix it up with a little bit of manure, you know what I mean? Do all the things that you need to do and then begin to, once you got it done, start watering that sucker and watch it grow. But it’s okay. I mean, actually, past three years, I’ve been marinating, and growing, and shifting, and changing. And it wasn’t until really this year that I was like, “Oh my God, what I’ve been trying to do is this.”

And so because I really, I love self development so much but I don’t want to be a self development coach, I don’t want to do that. I love branding, but I didn’t realize that branding, all my clients are so successful, not because of their abilities, but because of the course that I’ve put them through to understand who they are, how to show up so they have unshakable confidence, in themselves, while showing up authentically them. And when you do that, it’s what we call the X Factor, it’s what we call the It Factor. When they walk in the room, they’re just confident. It’s not cockiness, it’s not arrogance. Now there are some people who have that, but that’s not [crosstalk 00:25:57]. Yeah, but I’ll knock their feet from underneath them. I’m real about it. I mean, I’m like a drill sergeant when it to how you show up in the world.

But when people understand who they are, then they can show up, really, with that unshakable confidence, that It Factor. And there’s nothing sexier as an entrepreneur, people walk into a room and into your space and say, “Hey yeah, I’m Jonathan George, I’m CEO of Unleash Your Rockstar, and my clients have over 150 million online followers.” And to be able to say that with just confidence, and just realness, not cockiness or arrogance, but because trust me, tomorrow everything could be swiped out from underneath me. You know what I mean? It’s just one of those things. It just keeps you grounded and humble. But to have that confidence to go, “Yes, this is who I am, this is what I do, and this is how I do it.” And it just makes for a very, very confident entrepreneur. And that’s who I want to work with. I don’t want somebody [crosstalk 00:27:00].

Rachel Brenke:
No, agree. But what I’m going to do, you keep mentioning this course and all your resources. Guys, I’m going to stick this onto the episode, show notes page, link all of it there so that you can take a look at Jonathan’s stuff. But one of the things that I want to throw out here is, I think it’s easy as an entrepreneur, especially in the very beginning, you think, “Well, I’ll get confidence as I go on.” And I think it needs to be the other way around. Just like the examples you gave of the diamonds in the right environment and circumstances, you’ve got to gain the confidence in order to get the success.

Jonathan George:
100%.

Rachel Brenke:
It doesn’t come success then confidence.

Jonathan George:
No, not at all. I mean, there are some people, again, there’s many ways to getting somewhere, but what happens along that journey for people who don’t know who they are is that they step on a lot of toes. They don’t understand their values. They don’t understand what their really true mission is, they don’t understand where they’re going, how they’re getting there, and they burn a lot of bridges. And I’m somebody who believes in maintaining relationships, it’s very important to me. And so in order to maintain great relationships is understanding who you are, right? And so that part of this whole journey is, there’s so many parts to us, there’s unlayering of an onion. You know what I mean? And there’s so much that could be a lot of times we show up in our fears.

And when we show up in our fears, what does that do? That causes distrust, it causes people not to like you. I can remember my assistant, she was my project manager for eight years. And she said, she’d be like, “Oh, I can’t stand that person.” I was like, “Listen, what you, what you don’t like is the insecurity that they’re showing up in, because that person has beauty in them, it just is not showing up.” And it was amazing to watch once that fear was released and that insecurity was released, that how lovable that person became, and how much more successful that person became. And so it’s key to taking out that fear, taking out the insecurities, start sawing off some of those rough edges so we can smooth them down so they’re not so offensive.

And I know that when we’re talking about the two things that you could do right now, and I would love to jump into that, because I kind of [inaudible 00:29:34] way is that number one is, understanding what your superpowers are. Every one of us have super powers and you put the link in your show notes, I’ve got a free way for people to go on and look.

Rachel Brenke:
No perfect, I’ll do that. Yeah, we’ll stick that there.

Jonathan George:
And I understand your superpowers, and this is not skillsets, this is not like a talent, like you’re some brainy business person, or you can read numbers and calculate what 1,005,500 times another great number, and you can just calculate it. We’re not talking about your intelligence or just your talent. I’m talking about personality, things about yourself, that when I moved to Hollywood, I didn’t know anybody. I literally came here, did not know one single person. And I used my gifts to be able to penetrate the walls of Hollywood, and create incredible relationships with people because I’m a people person. And I’m a relationship maker, love is one of my greatest strengths.

Gratitude is another one of my strengths. With those things, man, I would go in and I would create incredible relationships that really got me through so many hoops, and through so many doors. And so when you understand really what your greatest assets are, then you can show up more powerfully, even when you don’t feel like, “Oh, I don’t really know how to do this, but you know what? I’m going to show up in this way, and I’m going to say, yes, I can do it.” Confidently, right? Because you know that what your gifts are, that you can go very confidently forward with that. And so understanding that is one of the most powerful aspects, and the other thing is understanding your flaws.

And this is what call being flawsome, is understanding your flaws and still being awesome.

Rachel Brenke:
I love it.

Jonathan George:
Your flaws, you have to think, there are flaws that are going to destroy you like addictions and things like that. Or there’s just minor flaws, like being late. So flaws can run a big gamut of things. And it’s just like, if you went to put on a pair of Gucci shoes and you’re like, “Hey, I just paid a thousand bucks for these shoes, I’m wearing these high heels out.” And 10 minutes into wearing the shoe, there’s something in the toe that starts digging into your toe and making you cramp. That shoe is not going to stay on very long. And you may take a picture for the ‘gram or Tik Tok, but they’re going to be off real fast and they’re going to be in the back of your closet, and you’re not going to wear them again.

There’s different kinds of flaws that we have. But the thing is, is that you need to be real with your flaws, you need to take ownership of them, and not hide from them. Take Demi Lavato for instance. Demi Lovato, I love her so much, and she just says what it is. She’s like, “I’ve got drug addictions, I have eating disorders. I deal with anxiety and depression.” She just lays it out there. Number one, she takes ownership so she doesn’t allow that the press to take ownership of anything. She completely disables everybody. And it makes us just love her that much more. And to realize say, “Hey, this is somebody who’s really struggling and being real with things, and sharing it.” And we hear it in her songs and her music.

Another one of my girls that I developed, she started with me at 11 years old. And her name is Harper Gruzins. And Harper had just sang, and she was, if you look it up, the World’s Worst National Anthem, it will be her, on YouTube. Yeah, she was devastated. Super talented little girl, but it was just a really bad situation where nobody told her how to handle herself in this situation, they didn’t give her the right tools. And so she sounded like a drunk 11 year old singing the National Anthem. And it devastated her and she wanted to quit singing. And so I worked with her, got her to take ownership of that, and to use her superpowers to overcome it because she’s humorous. She’s so hysterical. And she’s a big personality so she ran from it. She was like, “Jonathan, I don’t want to talk about it.” I said, “Listen, if you don’t talk about it, it is going to be always the thing that you’re going to face. And if you don’t take ownership of it, then other people are going to use it against you.”

Rachel Brenke:
Mm-hmm (affirmative).

Jonathan George:
And so she showed up on American Idol for her auditions. And what do you think the first thing that they showed was? From World’s Worst National Anthem. And she didn’t make it onto the Top 10. Harper Grace is what she goes by on there if you look her up, but she was the number one watched video of the year. And so they brought her back final night to perform with the top three.

Rachel Brenke:
Phenomenal.

Jonathan George:
That is the power of taking ownership of situations. And flaws can be bad situations that have happened in your life too. You know what I mean? That’s just taking ownership of situations, bad situations, things in your life. If you’re leading a team, and you’re CEO, and you’re leading your team, and you are trying to control and micromanage everything, when you don’t have the abilities and power to even do what you’re trying to do, it makes your team not stay. They can’t stand you, they don’t trust you, they can’t stand you because you’re leading with fear rather than saying, “Hey, this is my weakness. I’m not good at this. Who on the team wants to take ownership of it?” You are not only making people go, “Oh wow, he just was honest about not having the ability to do this.” And number two, you’re allowing your team to step up into their power and to feel like they’re important, because we all want to feel seen, we all want to feel like, again, we want to have that confidence because we can show up in our power. And so it’s a very powerful thing.

Understanding your flaws and being flawsome. Those two things right there will catapult you so much further in your life.

Rachel Brenke:
I love it, I love it. This has been one of the greatest episodes. I’ve been taking notes over here, not just to put in the show notes, but for my own usage. I love this. Jonathan, thank you so much for taking your time and coming on, talking about this. Everyone listening, please head over to the show notes. You guys can take a look at all the links of all Jonathan’s amazing stuff. And I think we’re going to need you to have to come back for a part two, because this was just so great.

Jonathan George:
I would love it.

Rachel Brenke:
A wonderful foundation for so many things in business.

Jonathan George:
And my book comes out, Unleash Your Rockstar comes out in September, and you can join the wait list and I’ll probably be sending it out, giving people free copies of it who are on the wait list, just because I appreciate them. And yeah, please go support the book, but it’s going to be about diving deep into this stuff. I love it.

Rachel Brenke:
Are you going to do an audio book too?

Jonathan George:
I am.

Rachel Brenke:
Yes.

Jonathan George:
For the people like me. I need audio books, I’m a slow reader.

Rachel Brenke:
Well, thank you Jonathan. I appreciate it. And everyone listening, thank you for joining us on this episode of The Business Bites Podcast. please make sure to jump into The Business Bites Facebook group, we’re going to have a thread, as always, dedicated to this episode. I’ll also link extra stuff there, as well as letting you all know when Jonathan’s book is live, but go ahead and get on the list first so that you can be in queue to get it and to be able to unleash your rockstar.

Featured Guest & Resources

As CEO of Unleash Your Rockstar, Jonathan George has spent the past 20 years creating Rockstar brands for celebrities, entrepreneurs, and influencers with over 150 million online followers.

He is known as The Human Hitmaker because of his ability to identify, extract, and brand people’s greatest assets into Rockstar status.

His belief: “Success is 20% talent. The other 80% is how you develop that talent, the confidence you have when you use that talent, and the way you brand that talent to shine.”

There is a thought that Personal Branding is only for those who want success in business. But Jonathan believes it is a necessity for everyone regardless of what they are doing in life. Of course, the depth of the branding will depend on the depth of the dream.

His deep passion to transform a million lives comes from his own dark struggles of self-discovery, confidence, and fear.

You can find Jonathan here:
Website
Facebook
Instagram

About the author

Hi, I’m Rachel Brenke

Rachel Brenke

I hope you are enjoying the Business Bites Podcast.

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