Business Bites Episode 123: Creating a Plan-Based Business with a Solid Brand with Britney Jeanine

Creating a Plan-Based Business with a Solid Brand

Episode 123 on the Business Bites Podcast

The Gist Of This Episode: Having a plan for your business will help you stay on track and make the best decisions for your business and activities. In this episode, Rachel and Britney Jeanine talk about the importance of having a plan and a solid brand and how to build it so you can provide the best products or services to your clients.  

 

What you will learn: 

  • that it’s ok to try different things to figure out what you really want and what you’re really good at
  • why developing confidence in yourself can help you be more authentic
  • how being a people pleaser can hinder you in reaching the people you actually want to talk to
  • why you’re products/services don’t have to be perfect and why it’s good to go ahead and release
  • and more!

Expand To Read Episode Transcripts

Rachel Brenke:
Hey, guys. Welcome back to another episode of The Business Bites Podcast. I am your host, Rachel Brenke. This is episode 123, and one of my favorite internet friends is our guest today. Brittany, thank you so much for coming on.

Britney:
Yes. I’m super excited to be here. Thanks for having me.

Rachel Brenke:
Oh, of course. I know you have so much going on. This is Business Bites. We get in, we get out. That’s one of the things I love about you. I think we’re very similar in the in your face tough love, but it is full of love, but also getting straight to the point of good quality content that entrepreneurs need. Let’s tell the listeners a little bit about your background and your path to ending up having this awesome visual brand online.

Britney:
Man, when people ask me about my path, I always say, “How much time do you have?” Right? Right now I’m a creative writing consultant and I help entrepreneurs escape years of trial and error, craft a plan and finally up level their business, branding and bankroll. That’s the fancy saying. However, I always was not a creative writing consultant. I have journeyed from industry to industry to industry. If I had to take you all the way back, I actually started as a wedding planner. Many people don’t know that about me. I was planning my own wedding in 2009, was a wedding planner and was like, “Oh, I’m super organized. I can do this for other people.”

Jumped straight into business. No plan, no idea what the heck I was doing and realized that was something that I did not want to do. Walked away from entrepreneurship quickly after that and picked up a camera when I had my daughter in 2012. So family started to see the pictures. They’re like, “Oh god, Brittany. You’re an amazing photographer. Why don’t you open up a photography business?” Jumped straight into photography, just like I did weddings and realized, “Maybe this isn’t for me.”

But while I was a photographer, I didn’t have the budget at the time to actually hire a brand designer. So I actually took to Google and YouTube University, taught myself design. Most people know me for my branding work. Later I transitioned into becoming a consultant because I realized that people would have these beautiful brands and things of that nature, but they would not know how to move once their visual branding was together. So I realized that folks didn’t have that clarity. They didn’t have that foundation. So I said, “All right, Brit. Take a few steps back and help your people realize what it takes to build a solid plan-based business.” That’s in short my path to entrepreneurship.

Rachel Brenke:
You’re really good at doing that. Providing that vision. I can clearly hear your voice … Not now, but when I read your Instagram posts and all of that. Also, your messaging is very clear. Moving into that, was that coming out of because you realized that you didn’t have that in the very beginning or was it a combination of that plus seeing a lot of people unable to successfully execute this?

Britney:
To be honest, it was because I felt like I wasn’t aligned with my brand. So when I entered into business, it really was about giving people what I thought that they wanted. Right? It was looking at the different influencers that I loved, the different entrepreneurs that I loved, and trying to mirror what they had. But then I realized, “Man, Britney, this doesn’t feel true. This doesn’t feel authentic to you. Why are you doing this?” So I had to really work on my mindset and say, “Girl, you are the juice. Come with it. Be yourself.”

Once I tapped into that, knowing my gills … My skills. Excuse me. My skillset. I’m sorry. Then I realized, “All right, girl. You can package this and you can be who you are. You don’t have to actually put on this mask and be what you think people want you to be.”

Rachel Brenke:
You know what I love about the way that social media has changed over the years is I feel like right now we’re able to be a bit more authentically us, and I hate that buzz phrase, but we’re not … We don’t have to hide. We don’t have to wrap it in sparkles. We can have this funky attitude and the tough love in teaching people.

Britney:
Yeah, for sure. I think that when we first started in the social world, it didn’t always feel that way. I think it takes confidence to actually get to a point where you actually can take off that mask and say, “Hey, this is what you’ve got. This is who I am.” Yeah, for sure. I’m glad to see more people telling their real stories online. Every day isn’t a great day, and it’s okay to share that because then you allow people to be human that probably will say, “All right. It’s okay for me to fall a little bit, but I can stand back up tomorrow.”

Rachel Brenke:
My most vulnerable posts are the most popular ones. I can sit here all day long and tell people about my new podcast episode or about COVID-19 and contracts. I mean they care, but they don’t really care-

Britney:
Yeah.

Rachel Brenke:
[crosstalk 00:04:56] You know? Right? We’re all humans at the core of it. Was that your hardest lesson in entrepreneurship was the messaging and being unable to feel authentic and feel like you weren’t being true to yourself or did you have something else that was a really hard lesson that you learned?

Britney:
Girl, that’s one of them. This is a school of hard lessons, right? I think one of the lessons that I learned that it took me a while to get there was everyone is not for me. I’m this people pleaser. I’ve been born that way, I guess. I’ve always wanted everybody to like me, everybody to get me, right? When folks didn’t, it really was devastating for me. Like, “What in the world? Why? What did I do?” I had to get to a point where I realized, “Brit, you are not for everybody and that is totally okay. The people that are for you, they’re ready and they’re ready for you to serve them.”

When I got over that, I realized that I could actually spread my gift into the world a lot harder, a lot stronger, a lot faster because I didn’t care about being that thing for everyone. It didn’t matter because I had this unique group that I say that was assigned to me. That’s another hard lesson just because I’m naturally a people pleaser. Also, I would say also being this whole perfectionist was a hard lesson. To say, “Okay. Good is good and good’s okay. You don’t have to always be great. You can build to great.”

A lot of times, I would sit on gifts and sit on things that I needed to launch into the world because I wanted to be so perfect. Then I realized, “Man, if I don’t get it out there, there is no way that I’ll receive the resources and the people that I need to make it great.” Right? Yeah, girl. Lots of hard lessons. Yes.

Rachel Brenke:
Actually, I struggle a little bit with what you’re talking about. I have all these great ideas and sometimes I just feel blocked about putting it out there. I get myself out of that block or around it, whatever you want to say, because I go back to my business plan and I say, “Okay. You wanted to earn this this year. You wanted to make this amount of connections.” Like what you just said, I can’t even reach out and find the people and the resources if I don’t speak out and put it out there. All of that’s rooted in the business plan that I’ve created. How do you approach your business planning and your branding in getting past those blocks?

Britney:
Yeah, for sure. With every client and even with myself, I create something that’s called a brand definition. A part of my plan. That’s your what, why, how and who. Right? I also just recently added the who not. It’s important that we understand what we do, why we do it, how we do it differently, who we do it for and who we are not going to do it for. Right? Having that foundation allows you to say, “All right. What did I say I was all about? Who am I here to serve? Why am I even waking up every day to do this?” It’s a constant reminder. Yeah. It’s really important to have that plan in place because there are days where you’re going to get caught up in the hype, get caught up in what’s new and want to implement these things into your business that don’t necessarily fit.

Right? Just because you’re trying to go with the wave and be again what you think other people want you to be. Definitely having that brand definition, that what, why, how, who and who not in place will really guide you and serve as a reminder as to how you should be showing up in the world.

Rachel Brenke:
One of the things that I’ve struggled with, especially being in front of creatives, I want to have the best visual brand, but I have struggled for years, especially since Instagram came around, of not having the picture perfect feed. It didn’t look like all the big influencers. It took me a long time to realize those feeds are like that because they’re putting out … Their plan is completely different than mine. They’re there to sell the clothes they’re wearing, the hairstyle products and all that. I’m selling contracts and business advice.

Yeah.

Rachel Brenke:
It doesn’t necessarily have to be pretty. It can be solid and cohesive, but yeah. For me, it’s looking back at the business plan keeps me from going, “Oh, shiny. Look. I want my feed like that.”

Britney:
Yeah. Yeah, yeah. I’m going to be honest with you. I’m a designer and I would be like that too. I’d be the girl always erasing and being like, “Oh my god. I’ve got to start over. It doesn’t look good.” Right? I would just archive and delete everything. Once you get into a groove and you feel confident in who you are, all that stuff leaves. It’s really about getting the content out there. I tell people, “Content over visuals.” Now I do think visuals sell. I’m not going to lie there, but I’m also going to tell you that if you can serve people your expertise, that’s way more important than making sure it looks pretty.

Rachel Brenke:
Same with connecting with them because oftentimes, I haven’t posted a picture about my kids because it wasn’t perfect and in color, but sometimes I’ve just been like, “Screw it. Let me post it.” It’s one of the most interactive posts.

Britney:
For sure.

Rachel Brenke:
It creates that connection. By the way, guys listening, make sure you go to rachelbrenke.com/epi123. I’m going to link all of Brittany’s stuff. I specifically want you to take a look at her Instagram. She’s always in my stories, always in my feed. A lot of great tips. In fact, one of the things that’s on my plan to do for this next month is what you have been doing. A lot of these graphic texts, tips, for people to quickly consume your content without necessarily having to sit through a 30-minute podcast like this.

Britney:
Yeah, yeah. That’s cool.

Rachel Brenke:
That actually goes back to what you were just talking about in the who you’re talking to and who not. There are people that don’t want just little graphics. They need more handholding whereas you have others who want more of a long form education.

Britney:
Yeah, for sure. It’s really a matter of you knowing again those who’s that live in your business, right? I like to think of it in tiers. I teach it in tiers as well. Think of the three tiers that you serve when it comes to you audience, so that you can show up for each one of those folks individually in a different way. The person who’s going to want to consume those quick bites on my Instagram, that might be that newbie to mid-level entrepreneur, but that established entrepreneur may not have time. So how do I now strategize to make sure that I’m reaching them as well? It’s really getting into the minds of your consumers and realizing who exactly you’re serving in those different groups. Segmenting it out.

Rachel Brenke:
What you’re talking about there is not necessarily creating original content. Different topics on different tiers. It’s basically taking one specific message or lesson you’re trying to put out there, but finding the different methods of which to serve each tier.

Britney:
Exactly.

Rachel Brenke:
That is incredible. Mind blown. I love it because I’ve always been one of those that can get very narrow-focused and go, “Okay. If I’m going to do videos, I have to only do videos.” Then it’s like, “Why? Why would you not turn around and take some snippets out of the video and make it a quick graphic?”

Britney:
Heck yeah. What is it? Work smart, not hard.

Rachel Brenke:
Hey, I’m still learning that lesson.

Britney:
Yeah.

Rachel Brenke:
Sometimes though because we fall into the whole trap of wanting to feel busy because then you feel accomplished … I think this is especially true during times like now. We’re recording this during the COVID crisis and I have found myself … Because we’re stuck in house. You feel the anxiety, even if you don’t recognize that’s what it is. Your whole life has changed, even if you’re healthy. It’s not saying that we’re all depressed and ungrateful, but you do have stressors. I have found that I either have days I want to do nothing or I’ve been filling it with these mundane business tasks. So what have I been doing? I’ve been going back to my business plan or going to people’s feeds like yours and going, “Okay. What are they doing that I like and how can I adapt that?”

Britney:
Yeah, for sure.

Rachel Brenke:
Not steal it, but adopt it.

Britney:
Yeah. I love that. I love that. It’s good to have that wake up call and to step back and reassess and then move back into your new plan, if that makes sense. Yeah. That’s totally cool.

Rachel Brenke:
Can you think of any other tips for when people are sitting down? Maybe think of someone that is entry-level. They’re either just now wanting to start a business since they’re sitting at home and don’t have employment or they’re in their first few years of business and they feel completely lost on how to mesh … I guess we already answered this, but how to mesh creating the actual business plan with the who, the what, the who not and the brand they want to have. Do you have some guidance and direction on that? Because I think some people may be sitting there going, “Okay, great. I could fill that out, but I don’t even know who it is I want to serve.”

Britney:
Yeah, for sure. At the end of the day, it’s really about figuring out your core gift. So I love people to understand what does that even mean. We jump into business sometimes, not realizing that we’re operating in a space that maybe we weren’t designed to operate in. Right? When it comes to establishing your core gift, it’s like, “Okay. No matter what I’m doing, no matter where I am, what’s that talent or that gift that seems to always show up no matter what?” Right?

Just to use myself as an example, earlier I talked about starting in wedding planning, then moving to photography and then branding and then consulting. Right? This whole journey. No matter what I was doing, the gift of transforming ideas into real, tangible outcomes was always the gift that showed up for me. In terms of wedding planning, yep, somebody came to me with an idea. I could make it tangible. Right? With photography, somebody came to me with an idea. I could make it tangible. The list goes on in terms of branding and consulting as well. Right?

Before you jump into even trying to develop this whole plan your what, why, how and who, really tap into figuring out what is that core gift of yours that no matter what you’re doing will always show up. No matter what industry you’re in, will always show up. That’s really, really important. Now once you get your core gift established and you’re rooted in that, at that point, you’re now saying to yourself, “Okay. Now how am I going to serve this core gift to the world? How am I going to actually make it different? Who is that gift for?” A lot of times, I feel like folks were jumping into business or jumping into branding and marketing and telling the world about what we’re going to do, but we haven’t really gotten to the root of what that gift that we have really is.

Rachel Brenke:
I love that because I remember when I was first starting out and I worked with a brand designer. It was so focused on colors and the psychology of colors. They were like, “You can’t have monochromatic branding.” Finally I was like, “Screw it,” because to me, I was like, “That’s the color I like. That’s what my whole wardrobe is. It makes it easier for appearances, et cetera.” Then I was able to focus more on getting into the messaging. I just think it’s funny that sometimes people hear brand and they think … Not to say that colors and fonts and all that don’t have an element of psychology to it, but I like how you approach the branding with the core gift aspect and the planning with the core gift because that is something that really resonates for me, that I’m going to now use moving forward any time I sit down to create or have an idea or something that does that align with my core gift and my business plan because I can get distracted super easily.

I think many entrepreneurs do. I’ve seen it a lot. A lot of very successful people have gone through very different industries. It’s all about evolution and growth. Many times, people don’t want to quit and move to a different entrepreneurial position because they’re afraid that it’s giving up, but I actually think that you gain a lot of insight and understanding into developing the entrepreneur you’re supposed to be. That sounds so cliché. Blah, blah, blah. But like you were saying, you have a core gift that you can then see in all these different industries. The different industries that you’re in, if that one core gift is static, it becomes even more clear and apparent to you.

Britney:
Yeah, for sure.

Rachel Brenke:
All right. Well Britney, thank you so much for your time on this. Do you have any last tip we can leave with our audience today, so they can go out and create a plan-based business and a solid brand?

Britney:
Yeah, for sure. This is going to sound cliché, too, but I like to tell everybody to watch your mouth and watch your mindset when it comes to business. At the end of the day, the words that you speak, they matter. The thoughts that you think, they matter. When it comes to building your business or your brand, it’s important for you to not speak negativity in the world, not think about negative thoughts because that stuff will funnel into your business. Then you won’t have the ability to serve your people in the way that you want to serve. Right?

The other thing that I wanted to say as well is that clarity comes before design. Okay? Clarity comes before design. You really, really have to get clear on the business and the brand that you’re building before you jump into that logo, photoshoot, website, social media, pretty feed, whatever the case may be. Right? When you are clear, all of those branding elements, they then make sense. You’re confident in it because you’re very clear on the foundation of your business. Yeah, definitely. Watch your mouth and your mindset and remember that clarity comes before design.

Rachel Brenke:
Man, watch your mouth. My mom still tells me now and now I’ve got an expert telling me that too. I love it. Well, thank you so much. Guys, make sure you jump over to rachelbrenke.com/epi123. Also, get into the Facebook community. We’ll have a thread specific to this episode. You guys can share your brand, get insight from other entrepreneurs that are also trying to do this entrepreneurial thing. Good luck and I’ll talk to you guys next week.

The Shop at Rachel Brenke

Featured Guest & Resources

Britney “Jeanine” Canidate is the Chief Executive Officer and Owner of BJCo Creative, a passion-driven full service creative agency, and Britney Jeanine & Co., a consultancy firm based in the heart of Atlanta, Georgia.

Britney has established herself as an industry leading creative brand consultant and brand strategist with over 12+ years of experience. Through her work, Britney has supported clients across a multitude of industries consulting for corporate executives, high-ranking government officials and hundreds of creative entrepreneurs.

Known for her spunky attitude, creativity, strategic mind and attention to detail, Britney is a proud graduate of Georgetown University where she received her Masters in Public Relations & Corporate Communications, and a Florida State Seminole with a background in Finance & Marketing.

Through online education, group mentoring, 1:1 consulting and live events, you can find Britney sharing her signature systems with fellow creative entrepreneurs who are focused on their purpose, profits and productivity.

​As Britney would say, “go from winging business, to winning in business. Let’s get this work!”

There are several ways to work with Britney! Visit her online to learn more about her online courses, live in-person conference (Creative Complex), group mentoring and 1:1 consulting opportunities.

You can find Britney here:
Website
Facebook
Instagram
Twitter
Pinterest

Hi, I’m Rachel Brenke

Rachel Brenke

As a mom, team USA athlete and cancer-survivor, I want a real life while I have a real business.  This is why my resources don’t promote hustle-culture, rather tough-love and no-holds-barred tips to achieving both.  In addition to this website, I have a top-ranked business podcast, been featured in places like Forbes and work 1:1 with so many of you.

Enough about me though. I am proud of you for pursuing entrepreneurship. It is rewarding and amazing.  Keep at it!

Are you listen to the podcast?
RETIRING: CONTRACT TEMPLATES[Get now]
+ +