Business Bites Episode 122: Entrepreneurship In The Face of Personal Tragedy

Entrepreneurship In The Face of Personal Tragedy

Episode 122 on the Business Bites Podcast

The Gist Of This Episode:  What happens when you have a business and all of a sudden everything in your life gets turned completely upside down? All of us have things happen that we never see coming. The important thing is how we deal with it. In this episode, Rachel is joined by Alexandra Evjen from Ave Styles as she shares advise on how she overcame her own personal tragedy.

 

What you will learn: 

  • why you should be able to pivot in your business
  • that it is ok to make needed adjustments to provide for your family
  • how to find what will help you heal and give yourself permission to do it
  • ways to recognize how much you should or shouldn’t share with your audience
  • and more!

Expand To Read Episode Transcripts

Rachel Brenke:
Hey guys, welcome to another week of The Business Bites podcast. I am your host, Rachel Brenke, and this is episode 122. I am joined by one of my favorite people that I had been following on social media for a while and we are going to be taking this topic into continuing your entrepreneurship or growing your entrepreneurship while on the face of personal tragedy. You guys know that I’m super heavy in talking about business strategy, legal and marketing stuff, but what happens when real life occurs? So Alex, thank you so much for coming on the show. I would love to start with hearing about from the very beginning, tell us your background and your path to entrepreneurship and then we’ll get into the hard hitting stuff.

Alex Evjen:
Yeah. Thank you, Rachel, for having me on. I’m so excited to be with you. So my name is Alex Evjen and I have been a small business owner for over 10 years. My business name is AVE Styles. And my path to entrepreneurship really began when we faced an economic downturn in 2009. And at the time, I was working in architecture and I really didn’t like my job, and the economy was already bad and my job was iffy, and I decided it was a great time to finally pursue a passion I’ve always had my eye on, and that’s fashion and styling. And I don’t know why I decided to start a luxury business in the middle of an economic downturn, but it just seemed like that was the best time.

And so I established a brand, a strong brand. I established a blog and I started talking about style. And it was around the time when everyone was picking up a DSLR camera because they were out of work and they were interested in their own hobbies, like photography, and from there people started creating content and becoming wedding photographers and doing lifestyle family photos. And I was able to offer styling services for these people. So I started getting built into packages for photographers and started getting published on blogs and magazines, and what came out of that was really, I became a content creator before there were positions for that. And I started sharing it on social media organically because I love talking to people and I started growing a following and before I knew it, in 2010, I had over a million followers on Pinterest and it skyrocketed me to create content for top brands like Anthropology, Target, Home Depot and so many more.

And so that journey has taken me to a place where now I am a creative director for a company called Roadtrippers. We are a travel company that is owned by Thor Industries. No one really knows that holding company, but it’s a Fortune 500 company that also owns Airstream and most other RV brands. And I spend my days creating content for the outdoor and camping space.

Rachel Brenke:
That’s incredible. And what I love about your story is that even if people shut off the podcast right now, we’re recording this during like the Corona crisis and so there’s a lot of people that are in the very same position you were, economy’s in the downturn, and so I hope that your story … And they go and check you out. Which by the way guys, I’m going to link everything at rachelbrenke.com/epi122, for episode 122, and you’ll be able to check her stuff out. Her Instagram is really what attracted me. You’ll get to see the good quality photographs, how she shares authentically, how she’s developed a personal brand, and maybe it’ll give some inspiration to those that are just starting their business or wanting to get into it, especially now during this whole Corona craziness that is going on.

Well, I love your story and I was attracted first year messaging and all of that, and then obviously learning about your credentials. And what I want to know is if you could go back in time to when you first started out developing your own content and putting yourself out there with photographers, what would you tell yourself then or what would you change?

Alex Evjen:
Yeah. I love this question. Thank you for asking it. I would tell myself, “Alex, you are one smart cookie. Believe in yourself”. And I think what I have struggled with, and I’m sure many of you listening have struggled with this, is just confidence. And I think that that’s just a struggle that we deal with through the ebbs and flows of life, but especially when you’re establishing a business and trying to position yourself as an authority. When you are first beginning, you don’t really have this long list of clients and several years behind you to give you that credibility. You really have to come out of the gate with confidence. And I think for me, where I had to dig deep was in my passion, that I knew that what I was pursuing and starting this business with was something that I wanted to eat, sleep and breathe. And when you can find something that you love that much, then you know you’ve really found the right spot for yourself and then to really just believe in yourself from there.

Rachel Brenke:
I love that said confidence because I’ve been binge watching Grey’s Anatomy from the very beginning because quarantine, what else are we going to do? But one of the actors today, right before I got on with you, she said, “You’re not attracted to me. You’re attracted to my confidence”. And I went and wrote that down because I was like, yeah. So I love that you said that because even if you’re listening and you’re unclear in your messaging, if you’re confident in whatever it is you’re putting out, you can tweak as you go along. Or if you’re lacking confidence now, you can start bolstering that at any time. I love that.

Alex Evjen:
Absolutely. And I think you’re touching on something that’s also important, you can evolve as you go along and you will evolve as you go along. And there were times in my business where I might’ve started the styling business and it was purely focused on personal styling and meeting with people in fashion, and over time my life changed. I became a mother along the way and then I grew a huge following, and I saw an opportunity to combine this new area of influence with my passion. And I just went with the flow and just kept evolving and evolving and evolving. And that’s what is so important is learning how to pivot in business, not getting so caught up in the black and white lines and boxes of business.

Rachel Brenke:
I mean, that’s part of why I wanted to bring you on here is that myself as an MBA and [inaudible 00:07:21] like do, do, do, do all of this, but I think it’s too easy for people to fall into “I must do a business plan. I must stick to it. I must never change it”. And this is a great segue into our topic for today because, what do you do when there’s a personal tragedy in your life? My cancer was before I really had a full time business, so it impacted, but it didn’t impact the business in the sense that … At the time the business, I wasn’t financially relying upon it, so there was wiggle room there that it didn’t hurt things. But then I’ve had things over the last few years that have completely impacted all of my financial stability, the need to continue growing a brand. And actually your story of that is how I got attracted to you. So what, and you can share as little or as much as you want to on this, but even with sharing style and all your other tips, your story is what attracted me to you and your confidence to move forward in entrepreneurship through that tragedy. Yeah, so do you want to give a little insight into that? And we can move in and talk about some tips for entrepreneurs to use when they’re faced with something?

Alex Evjen:
Yes, I’d be happy to. I’m not embarrassed of my story. I really believe my story is now something that I can use to help other people, so I’m very happy to share it with all of you.

My story is that I established my business and I became over time, a lifestyle influencer and very much raising my kids and living my life now in the public eye, which is a very weird thing that has only happened in our generation and the generations after it. And so I all of a sudden found out my husband of 10 years, we had just celebrated our 10 year wedding anniversary, shared with me that he was leaving and I was devastated. We had gone through some marital issues a couple of years prior, but we had chosen to work them out together in counseling. And I really thought that we were making tons of progress so this blindsided me. And it turns out that it was an affair, and it was an affair that actually lasted two years. It was very long. I didn’t know.

And in the middle of that, I’d also had to move and we had moved closer to his work. And so I had moved away from my community where a lot of … When you’re establishing a business, your business community is essential. So I moved away from that community and I also had given birth to my son, my second child, and he was chronically ill. So actually this quarantine life that we’re currently living isn’t too unfamiliar in a way in the sense that my son was severely ill and I was confined to my home. And I was on my peak earning time and my business, my business thankfully has always grown, and I was at a peak earning time establishing the biggest partnerships I had ever done, longterm partnerships with brands and doing white label content for large companies. And I was at this standstill as a business owner, what do I do? My health insurance at the time was coming through my husband and as a business owner, especially, I live in Arizona, accounting for 30% of my sales has to go to taxes. And being freelance and not having, being in a service industry and not having clients that are retainer clients, it really put me in a position of, what do I do to really be the best provider for my kids now that I’m going to be the sole provider?

And what I decided to do was I decided to take all of my experience of managing influencer partnerships and content creation, and position myself and repackage myself as the creative director that I have been for many of these brands and my own company, and market as that. And I actually got a job quickly with an agency, but I made sure to sign my contract to where I could continue doing my business on the side. And what that provided for me was that stability that I needed in order to get through the grief and the trauma that I was facing. I needed to know that I had a job to get myself out of bed and go and do, I needed a paycheck that I could rely on in case I didn’t feel like doing something that week or that month, and I needed to grieve, and I needed health insurance to help me get through the times with counseling with just other things. I had some other personal issues where I developed autoimmune issues over the stress and I needed those things in order to reestablish myself and know that I was going to be okay.

But I continued my business on the side, and what happened was I was blogging a lot and sharing a lot about home design, I had become … Talking about pivoting, while I was home with my son, I developed a passion for designing my home, and I think they’re very related fashion and home design so I ended up getting published in Vogue and huge publications for my home, and I could barely write though about a chair. I thought, “Who the heck cares about a chair when I’m losing my marriage and I’m losing my business, I’m losing my family. I’m losing so much right now. I can’t bear to write about a chair”. And so I just decided to be very honest and just share the grief that I was going through.

And all of a sudden that is when I found a new thing in me, which is writing. And at first it was very cathartic to just share my feelings. And I definitely did my best to honor my ex husband even though I didn’t want to, but I definitely didn’t drag him through the mud or anything, and wanting to protect my kids. So I just shared that I was sad over losing my kids and my family and my marriage and how I was processing that, and I realized that there was a whole community out there for me, not only to support me, but knew people that needed to see somebody else walk through grief publicly, to know that they weren’t alone and to know maybe how they could be doing it and navigate it. And it’s now put me into the wellness space.

So my life, this tragedy isn’t anything I would wish on anyone, but I think being true to yourself and not trying to force something and really just sitting and living into what you’re going through, or what’s happening, can be an opportunity and not something that you necessarily have to try to profit from. But I think in the end, it is something that I can benefit from because my community trusts me. And so when I talk about a product that, now I’m back to talking about home design, when I talk about a brand, when I talk about clothes that I love, they know that I’m not trying to shove something down their throat. They know that I genuinely believe and promote this brand. And so there’s a lot more engagement in sales that coincide with the messaging of just me talking about my journey.

Rachel Brenke:
So there’s a couple of things in there, I’m highly encouraged and so happy that you said the part about how you went to find stable employment but still were working your own brand and everything, because I find that many entrepreneurs are afraid if they give up working on their business full time, even if they’re forced to out of financial necessity or they just can’t function from tragedy and trauma and all of that, they feel like a failure. And I love hearing the way that you phrased it and presented it, that the reasons that you did it and the opportunities and benefits that have come out of it and I’m not sure … I mean, I don’t know. We will never know if your journey would have been different or same, but I feel like by standing up in it and going, okay, I need this for my family, I need this for finances, I need this for insurance, you were able to do the self caring things you needed. I feel like that catapulted you along on a new trail in your journey that maybe not had happened if you tried to strong arm yourself through sole entrepreneurship while also trying to handle the trauma.

Alex Evjen:
Absolutely. And when you look at, specifically to my industry, when you look at marketing, you think about the content creator, influencer partnerships, and then you think about an agency that’s facilitating those and then you think about the brand that’s investing in the agency to help facilitate those. I have now, in the three-year span since first finding out to now, I have been the content creator, the person at the agency, and now I sit on the brand level as a creative director for a brand. And I’m able to bring all of these experiences into every brand partnership that I do as a business owner. I’m also able to prove ROI. I’m able to put presentations together that you get used to doing in the traditional business sector.

And vice versa, I’m able to bring that empathy of the freelancers to the brand that I work with because we are now … I manage a creative community of almost 400 freelancers, and that community of people, I understand exactly how they feel. I understand what’s going through their heads when they’re negotiating their rates and I understand what the market value is, but I also understand what the business is willing to pay. And so I will be really transparent with you guys, I haven’t shared this with anybody, so surprise, but I actually just found out two days ago that I’m furloughed without pay until August. And it’s not a surprise because I work for a travel company and we’re not able to travel, so this isn’t anything to do with me as much as it’s just due to our economy and the virus that’s going on. But I am so glad that I kept my business going because I’m able to now focus on that again more until I come back and … We’ll be back in action in August, but I can take freelance opportunities in the meantime.

So I would encourage anybody that is thinking about going to the traditional work environments and just switching for some stability, to not be ashamed of doing that. It doesn’t mean that you’ve failed as a business owner or an entrepreneur. If anything, it’s just another opportunity to learn and bring those skills back to your business. And I think we praise, and I understand this as a business owner, but we all look to like, “Man, one day I just want to own my own business so I don’t have to answer to anybody”, but it’s actually … You have to wear a 10 hats as a business owner and it is a breath of fresh air to take a moment and just wear one or two hats for a little bit and then take those learnings back to your business. It’s not a failure by any means.

Rachel Brenke:
And actually I just interviewed the Content Director for Women’s Day magazine, I’ll link that episode number on rachelbrenke.com/epi122, which is the show notes for this chat with Alex, but we talked a lot about developing a personal brand. She’s always been in the media career field, but developing a personal brand, just like you’re doing, it’s a great way to have another income stream. It’s a good backup. But my question to you is, it’s a lot of work developing your own business and keeping that going, even if you do have the financial stability of a traditional job, what do you do though in the face of personal tragedy when you’re just so emotionally gone, you can’t feel like you can’t function? I mean, did you put down your business for a little time during that or did you keep going? How did you approach it?

Alex Evjen:
Absolutely. I gave myself permission to stop taking on partnerships for a time. I put a message up to that … I mean, I never put a … There was a couple of weeks, right out of the gate, I just put a an away message up. And then I took it down and I just gave myself time to check emails. And most of the emails I responded to, I just said, I’m not taking partnerships at this time but I would love to work with you in the future. So I always kept my eye on the future and knowing that this was not going to last forever, this grief, I would get through it.

I couldn’t sleep a lot because of all the anxiety so I stopped watching TV and doing things that were more of a time suck and I would go to bed early and I would wake up around 4:00 AM. And if I couldn’t sleep, I would just get my computer out and I would try to do some work there. I forced myself to continue though, doing at least one partnership a month at least to keep things going, to show that I was still active, to continue marketing myself. But I think over the past three years, we’ve also seen a lot of changes with technology and how businesses have to adapt, and blogging and keeping my website up was no longer a chore that I really needed to do anyway. And that was a relief that I didn’t have to keep up with blog posts anymore. That really all I needed to keep going was a presence online. And so for me, I just focused on what was the easiest to have that, and that was Instagram for me.

And so I didn’t force what I was writing. I would sit with it for about a week or so and then I would share it if I wanted to. And I reduced my posting on Instagram to about once or twice a week, which some people would say is crazy, but I started only saying something when I had something to say. And when I started doing that, people really started listening. So what I would say to people is listen to your body, be mindful of what you need and don’t apologize for it. Just notice it and think about what you need. And don’t be afraid to do it because sometimes the way that you’re going to just naturally process this and what’s going to come out, the creativity that’s going to come out, the words … You just don’t know. You’re going to surprise yourself. Give yourself permission to do what comes naturally to you to process it.

And I’m so glad that I just did that because it really just birthed the most beautiful thing. And honestly, though I love home design and fashion, there’s nothing more than I love now than inspiring other people to keep holding hope in the midst of tragedy, that that’s become my personal life mission. And I think if I hadn’t started talking about it online, I wouldn’t even have thought to spend more time developing that as part of my brand. A lot of people are ashamed to say things like that and a lot of people are also afraid of hurting other people in the process, so it’s definitely been a hard line to walk, but I think that it’s important to walk it.

Rachel Brenke:
I agree, I think there’s ways that you can present, depending on your level of privacy and comfort of sharing about personal tragedies, I think it also makes a difference too of how personally injected are you into your business. If you’re not the face of your brand, not the face of your business, you haven’t developed a narrative about you, it would be kind of weird to come out left field all of a sudden with [crosstalk 00:25:02]. Not that humans wouldn’t connect with it, but you were already injecting a lot about your kids and your home design and all of that, so it was a natural evolution. And I think that’s where, and you said this earlier, your audience trust you. I think it just exponentially increased the trust because when you pour into somebody that way, even if it’s strangers you don’t even know on the internet, it develops this sense of she trusts us enough to tell us that and it fills their trust for you. And what are the fringe benefits of that?

I mean, writing for you, which is cathartic, putting it out there, inspiring others, but there’s now been financial returns, there’s been partnership opportunity returns and the benefits that come out of it. And I guess I’m saying all that to say anybody that’s listening, you can share about something that’s gone on … Without even necessarily sharing the details, you can pick the level you want to do that at.

You had mention the auto immune stuff from stress, and I had had some issues last year, and I didn’t share a whole lot about it, but when I did those were the most interacted with posts because humans are humans at the end of the day. They want to know about it. And like you, I would be like, all right, should I share this about what’s going on with my lungs? Should I share this or not about being sick and not able to get out of bed today? But once I did it, the feedback that I’d got, it helped inspire me for the next time I was going to post. But like you, I didn’t push myself if I wasn’t feeling up to it.

Alex Evjen:
Yeah. And I think that that’s the other side of the coin about people. I think that’s a great point if you’re not the face of your business, it does seem like you’re coming out of left field to talk about it, and I do understand why people don’t. I think on the other side of the coin, I was in this position where they had been connecting with me and my family for so long it almost felt like I was lying to people, especially when the first stuff happened in my marriage. I never really talked about it and I felt like I was keeping this big secret from everyone that I was really in pain. And I didn’t talk about it because I was trying to protect my marriage, and really we were trying to get past it. And so I just kept this big secret hidden and on the surface just kept talking about cooking or my house. And I felt fake. I felt like a liar. Even though no one needs to know that and I’m not required to share that, it just didn’t sit right with me. I really wanted to tell people I was hurting and I really wanted … I started getting concerned about all of my other friends that might be going through it and feeling like they can’t say anything, and just this silent pain.

And so I think it’s hard when you put so much of yourself online, what do you do when tragedy strikes and you go through a miscarriage and you’re depressed? But life is life and we shouldn’t be requiring ourselves to not be human even in business. And I think we are in a better place now, there’s more empathy to go around, more understanding and people are being more vulnerable. I think the wellness space as a whole is increasing, which is great. And especially during COVID-19 people are talking a lot more about hard things like isolation, depression or marital issues or parenting issues, and I really appreciate some of the beauty that’s coming out of hardship.

Rachel Brenke:
Yeah, me too. And I was actually thinking while you were talking, even before we got on here, is that I didn’t label this, entrepreneurship in the face of marriage divorce or anything because I wanted to keep it as a personal tragedy so it could connect on multiple levels because you just listed multiple things that could cause tragedy and trauma to people. They’re very near and dear. And I’ve noticed over the last 10, 15 years, when I first started really getting into entrepreneurship and social media and developing of a brand, you couldn’t talk about this. You had to be cheery and happy and send your message out into the world all the time. And then the pendulum has swung to this other side where people are okay with sharing. I think there’s a danger sometimes because, and this is why I was apprehensive calling the title personal tragedy, and maybe I’ll change it before publication, but I feel like sometimes, and I’m not just diminishing anyone’s issues, but I feel like sometimes you can tell when people are sharing a “burden or tragedy,” but it doesn’t seem authentic. And that was one of the things that attracted me to you was that it was 100% authentic. It wasn’t like this pity thing. It wasn’t this, look at me, woe it me. It was, here’s what I’ve learned, here’s how I want to help you.

And so I guess in all that I’m saying, if you’re going to put out and be vulnerable, my recommendation would be, yeah, make it about you. You want people to reach out to you, you want them to connect with you, but also see how you can use that to help others because I think that is when you’re going to see the greatest return pouring out, not just on them, but you’re going to feel better about yourself when you’re pouring out to help others. Even if you don’t feel like you have anything to give at the time.

Alex Evjen:
Yeah, check your heart motivations behind what you do. Absolutely. And stick to your story is what I also tell people. It’s not about anybody else. There might be other people in your story that have caused that pain … Sometimes pain happens because of just life and health issues or whatever it might be, but sometimes pain is inflicted by somebody else, but you can share your pain of how that person hurt you without naming the person, without going into details about their life or shaming them. Just talk about your story, what you are feeling. No one can argue with your story.

Rachel Brenke:
When I had a issue happen this last winter, I was told that person may be responsible for your trauma, but you’re responsible for the healing. And so I think anything with sharing is maybe a part of your healing process. Some people, they don’t want to share it all, but if that is part of it, exactly what you just said, share to heal. But also make sure that you evaluate how you’re sharing and what you’re sharing because we’re all humans and have to coexist. And just because someone hurt you, it’s really easy, especially when you’re traumatized, you’re angry, you’re emotional, you want to lash out and drag them through the mud … Not just that you shouldn’t want to hurt someone else even though they greatly hurt you by … If you had put out there like, ex husband this, ex husband that, I don’t think your story would have been as impactful or as inspiring. Since it was about you, I could relate with just you.

Alex Evjen:
Yes.

Rachel Brenke:
We got super heavy on this one today. Well, we’ll go ahead and start wrapping it up. I absolutely love that you came and how transparent and willing you are to share. Do you have any last tips that you can think about that maybe something that someone could have said to you during your tragedy and everything going on that would have helped you? Can you think of anything?

Alex Evjen:
Yes. So when you are faced with tragedy in your life, you will probably also feel … You’ll feel fear about losing your business as well, and I would just want to encourage your listeners to not be afraid. Don’t be afraid. That it is true what they say, that this isn’t the end, that it’s not over. And you might not be able to look at and picture even your life, you might not be able to see down the road and how this is all going to work out, how in the world is life even going to be okay, let alone good, and take it a day at a time. Take it a day at a time. Don’t try to solve all your problems for the rest of your life, or what many entrepreneurs like to do, which is a big vision board and have all these ideas. This isn’t the time for that. This is the time to just focus on your healing, focus on what you need and take it a day at a time.

And lastly, if you don’t have hope, if you feel hopeless, if you are in despair, please make sure to reach out and tell somebody. And one of my best friends said to me, and I love it so much, she said, “When you don’t have hope, I’ll hold hope for you”. There are people that are able to hold hope for you during hard times when you don’t have any and there are people who are able to help lift your business up. Don’t be afraid to tell somebody what you are facing. I had people help me with a resume that I had not written. I hadn’t had to write a resume in the past decade, but I needed to at that time. There are people that are willing to help you, so let them hold hope for you when you don’t have hope.

Rachel Brenke:
I love that. I’m going to share one little last bit my experience and what I went through, exactly what you just said, let people know, those that you trust … I had folks reaching out saying, “Hey, I’m going to write a blog post for you”, because they know that my blog is really important to keep going and all of a sudden I was receiving blog posts, completed written blog posts in my email inbox, and I was like, “This is incredible. These are people that should be focusing on creating their own content”. They don’t necessarily know legalities, and that’s what my blogs are, but they were doing their best so that I could keep my business going when I couldn’t even get out of bed. That’s my little tidbit. I love this.

Alex, thank you so much for coming on. Guys, make sure you dig into the show notes. I am going to link all of her stuff, especially her Instagram. You’ll be completely inspired, even if you’re not going through a personal tragedy, a lot of great information and wonderful imagery. So head over to rachelbrenke.com/epi122. And also the Facebook group will have a thread, as always, dedicated just to this episode. Pretty hard hitting stuff. Let’s see what others are sharing, what you’re going through, how you could help others, and let’s be a community together. I’ll talk to you guys next week.

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Featured Guest & Resources

Alex Evjen is a multi-faceted content and production creative who over the course of her career has driven vision, storytelling, and positive business results for top brands across multiple industries including food, travel, home furnishings, automotive, grocery, beauty, and parenting. She is an innovative collaborator whose diversified industry experience spans across each part of the creative process from creator to agency to brand, understanding the unique challenges and expectations of each.

Read more about Alex below!

You can find Alex here:
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More about Alex

Alex was a leader in influencer marketing before there was even a word for it. With a total follower count over one million, she’s been able to leverage her influence to create positive business results for all her brand partners without abandoning a commitment to her own story and experience. Deemed Business Insider and InStyle Magazine’s Top Pinner, Alex has helped countless brands such as Target, Home Depot, and Coca-Cola produce digital content that creates demand for their products. Alex is also a sought after thought leader and speaker who is able to merge her personal experiences with her unmatched professional know-how to engage audiences authentically, giving them actionable insights and tactical steps for achieving their goals.

Today, she navigates the creative needs of some of the world’s best travel brands as the Creative Director for Content Studio Production for Roadtrippers, supporting digital content for brands such as Thor Industries, Airstream, Visit Tucson, and Togo. She creates and activates communities of storytellers on the road, enabling efficient and effective production at scale.

She does all her work from sunny Chandler, AZ while also raising two smart and compassionate kiddos and still finding time to post her polished and simple outfit of the day.

As seen in: 

  • Huffington Post
  • Business Insider
  • Glamour Magazine
  • Pregnancy & Newborn
  • Elle Decor
  • Better Homes & Gardens
  • Sunset Magazine
  • Rue Magazine
  • Domino Magazine
  • Design Sponge
  • Glitter Guide
  • InStyle.com
  • MarthaStewart.com
  • Martha Stewart Weddings.com
  • Style Me Pretty
  • The Arizona Republic
  • Fox News Arizona
  • AZ Family TV
  • Home Depot Contributor
  • Anthropologie Contributor
About the author

Rachel Brenke is a lawyer, author and business consultant. She is currently helping professionals all over the world initiate, strategize and implement strategic business and marketing plans through various mediums of consulting resources and legal direction.

Hi, I’m Rachel Brenke

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