Developing A Personal Brand With Woman’s Day Magazine Content Editor Meaghan Murphy
Episode 118 on the Business Bites Podcast®
The Gist Of This Episode: What do you do if you have a nine to five that you love, a career you don’t want to give up, or you simply just have to stay in working a full-time job, but you still want to have either a side hustle or develop your own personal brand or lay the foundation for a business? Join Rachel as she talks to Meaghan Murphy from Woman’s Day magazine about tips you can use to develop your brand while working at another job.
What you will learn:
- why authenticity is important
- how to know how transparent you need to be
- why vulnerability is a good thing
- how to develop your brand without being the face of your brand
- and more!
EXPAND TO READ EPISODE TRANSCRIPTS
- Episode 66: Getting Clear with Your Messaging
- Episode 87: Self Care as a Busy Entrepreneur
- Episode 95: Developing a Personal Brand
- Episode 96: Growing Multiple Brands
- Episode 98: How Introverts Can Grow Their Business
- Episode 99: How & Why to Have Good Brand Photography for your Business
- Episode 103: The Other Side of Self-Doubt
Tool and Resources:
Featured Guest & Resources
@meaghanbmurphy @theyaylist @bestfieldnj @offthegrampodcast
Meaghan B Murphy is an author, editor, on-air personality, lifestyle and health expert and influencer, a home-hack master and certified trainer. Meaghan was recently named Content Director of Woman’s Day (the #1 selling magazine on newsstands), charged with energizing the brand in print and digital. This follows a 6-year stint as executive editor at Good Housekeeping, where Meaghan helped dust off and reimagine the 130-year-old megabrand with a soup-to-nuts redesign that took a more modern, fun and can-do approach to domesticity, boosting the magazine’s cool factor and its readership in the coveted 18-to-34 category without losing its core, older audience.
Along with planning and top-editing Woman’s Day, which reaches 18 million readers each month, Meaghan also develops strategic partnerships across all platforms, conceives of new ways to generate revenue and promotes WD in the media as a regular guest expert on “Live with Kelly & Ryan,” “Today,” “GMA”, “The Dr. Oz Show,” and many more. In addition, Meaghan shot a year-long series for NBC News titled “A Better Way,” in which she shared MacGyver-style home hacks and shortcuts, which led to a column in GH. She joined the fourth season of “Small Business Revolution” (Hulu) as an expert in building community spirit – something she effectively did as Chief Spirit Officer of her own suburban town of Westfield, New Jersey.
A media veteran, Meaghan began her magazine career at YM as an intern after her college scholarship-winning essay on overcoming adversity garnered the attention of editors. Soon after, the prolific go-getter wrote her way to a contributing editor position. She became one of the founding editors of Teen People while still finishing her dual degree in English and acting at Rutgers University, then went on to write for and edit various web sites, was an on-air lifestyle correspondent for MTV and worked on the Victoria’s Secret creative team that launched the PINK line. She dove back into magazines with a short stint at Lifetime before jumping to Cosmopolitan as a senior editor covering sex, relationships, health and wellness. Meaghan’s passion for fitness brought her to SELF in 2005, her home for nine years, first as fitness director then deputy editor. There she produced the magazine’s uber-popular Self Challenge program every year and appeared in fitness videos with stars such as Jillian Michaels, Tone It Up, Shaun T, and on Exercise TV and Daily Burn. Plus, she produced and directed celebrity yoga instructor Mandy Ingber’s first DVD, Yogalosophy with a foreword from Jennifer Aniston.
Today Meaghan is known for her high-energy, upbeat personality and lifestyle, which she shares regularly with her 16,000 Instagram followers. Through that platform, she’s personally become a sought-after figure for lifestyle and wellness conferences (She was a keynote “Mother: The Summit 2019” in Detroit last October) and projects. For example, she is profiled in the documentary “The Search for Aliveness” as its “high-energy, rock-star mom.” Additionally, she’s been featured on many radio shows and podcasts (she co-hosted “Conversations with Maria Menounos” on SiriusXM!), Fashionweekdaily.com’s “The Daily Front Row,” The Everymom.com, The Newsette, Macaroni Kid and more, and just launched her own podcast entitled Off the Gram with fellow wellness influencers.
A New Jersey native, Meaghan married her younger brother’s best friend, Pat, and together they live in Westfield with their “Irish triplets,” Charley (9), James (7) and Brooks (almost 6), and labradoodle Dempsey where Meaghan is busy penning her debut book “The Fully Charged Life” out with Penguin/Random House in Spring 2021.