Using testimonials in advertising is one of the strongest pieces of marketing that one can use.  These testimonials can come by way of formal feedback requests (surveys), comments on Facebook walls, and tweets on Twitter.   While there is great power in the punch for the strength of a testimonial, legalities come with it that place...
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Building a Successful Blog (Step by Step)
This post contains affiliate links for Bluehost and I may receive compensation if you purchase through them but I’m not sharing for that reason – I asked Bluehost if I could provide this tutorial to show you how easy it is to blog! Building a successful blog starts with a great host. My host of...
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Gmail is amazing for all of the integrations and capabilities but sometimes you just need to hack it a little bit more to get some extras features.   Here are some Gmail hacks that will keep you professional, efficient and even legal!   Send Email at a Specified Time Want to stick to your office...
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Here I go again: talking about how to make money. But Rachel, you think, I have plenty of money! I am just blogging for fun! Well, dear reader, congratulations, but this post is for the rest of the blogosphere who needs to pay some bills. So let’s get down to it. One of the most...
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With the massive overhaul technology has provided for business, attitudes have become more relaxed and allow for off-the-cuff type images (think Instagram) and injection of personality into business marketing.  However, professionalism is more important than ever to marketing and business success on the Internet.   There is a misconception that professionalism is portrayed through large displays of business...
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One of My Most Vulnerable Moments I was in a beauty contest once, “Homecoming Queens of America.” But an inexperienced one, as evidence by the fact that I didn’t even have a talent. So the plan was to skip the talent portion of the competition… On the day of, I watched as contestant after contestant...
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Is lifetime access for courses legal
Two common ways you can sell your product online are by subscription service or lifetime access. A subscription service is a payment plan. Your customer pays you a monthly, quarterly, or annual fee, and as long as the customer is current in payments he or she may access your product online. Lifetime access, however, is...
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You picked a niche. You pop in your scratched-up Friends Collector’s Edition discs into the dvd player. Crack your knuckles to fire up the new website. Only to stop… ….and ponder whether your business name is legal or not. Before you go any farther, let us check out some information on this. Because, let’s be real, naming your website...
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You wrote great copy. Nailed the consultation. Signed the clients. But when time rolled around to get you to get paid on the remainder of the monies, you hear crickets. What do you do? This post may be most useful to those of you who are business owners, but in fact, anyone who is owed...
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Selling Gift Certificates Legally
You may have considered offering gift certificates through your website. Or maybe you already do. In the past few years, gift cards and certificates have been the subject of federal and state legislation to protect consumers from overly restrictive and abusive gift card practices. We want you to know the federal legal requirements for issuing...
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Hi, I’m Rachel Brenke

Rachel Brenke

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