Learning how to run a business is a study in trial and error.  Luckily there are resources that can help us learn best business practices. The Basic Girl Marketing Podcast is one of those resources. Recently, Danielle Cevallos and Rachel discussed things you can do now to protect your business.   Once you have an issue, you can’t undo it. -Rachel Brenke Key points to listen for: Mistakes you can make when first starting your business that can actually hurt you Layers of protection that you need to protect your business Differences between business formations How to find a contract and tips on having contracts drafted What Rachel’s biggest game changer in her business was   How to listen: You can listen to the full episode on iTunes:  The Basic Girl Marketing Podcast Episode 55 How to Legally Prepare & Protect Your Business.  Click here for show notes.   Related...Continue Reading

This past weekend I had the opportunity to speak at Outlier Podfest in Austin, Tx.  It was an incredible, intimate podcaster festival that I 100% recommend to any podcasters.  Whether you’re podcasting for fun, for business or using podcasting as a content marketing tool for your business – you NEED to check out this festival. With traveling cities and a host of great speakers – you can find a great opportunity to learn, network and grow your podcast.  I had the honor of speaking on Niche Marketing: Niche It Real Good. This topic has served me well personally through my various brands including The Business Bite Podcast®, TheLawTog®, and FitLegally®. Here are some photographs from the event and you can check out their other festivals here.  Continue Reading

Starting up a business is a lot of hard work, but you don’t have to go at it by yourself! Rachel recently appeared as a guest on Level Up Your Course with Janelle Allen talking about business start-ups and how her course, BlogLegally, can help you with it.   Key points to listen for: Rachel’s personal entrepreneurial journey How BlogLegally came about and who it was created for Format and structure of BlogLegally and what you will learn from the course The biggest thing Rachel learned as a course creator Legal considerations that need to be made when creating a course   “As a course creator, the biggest thing is listening to your students.” – Rachel   Preview: Click below to listen to a snippet from Rachel and Janelle’s chat.   This episode can be found at Level Up Your Course.    Continue Reading

In March 2019, I traveled to Dubai to present at the Destination Wedding Planners Congress at the Atlantis The Palm.  Not just anyone gets to attend…it’s a “luxury closed-door by-invitation only business platform that brings together 500 attendees from over 70 countries” (from Epic Luxury Weddings & Events). I joined a line-up of speakers all across the wedding industry…one of which planned a $31 million wedding in China!  It was such an incredible time and highly recommend their conferences! Below you can find some photographs from the event!     The DWP Congress wasn’t just all about the presentations and networking events.  Attendees got to experience some of the local culture through parties and events planned throughout the conference. Annnndddd….there may have just been some 24K gold water.   My presentation on Day 1 was all about Intellectual Property.  I talked about what copyright and trademarks are and why they...Continue Reading