This past weekend I had the opportunity to speak at Outlier Podfest in Austin, Tx.  It was an incredible, intimate podcaster festival that I 100% recommend to any podcasters.  Whether you’re podcasting for fun, for business or using podcasting as a content marketing tool for your business – you NEED to check out this festival. With traveling cities and a host of great speakers – you can find a great opportunity to learn, network and grow your podcast.  I had the honor of speaking on Niche Marketing: Niche It Real Good. This topic has served me well personally through my various brands including The Business Bite Podcast®, TheLawTog®, and FitLegally®. Here are some photographs from the event and you can check out their other festivals here.  Continue Reading

Starting up a business is a lot of hard work, but you don’t have to go at it by yourself! Rachel recently appeared as a guest on Level Up Your Course with Janelle Allen talking about business start-ups and how her course, BlogLegally, can help you with it.   Key points to listen for: Rachel’s personal entrepreneurial journey How BlogLegally came about and who it was created for Format and structure of BlogLegally and what you will learn from the course The biggest thing Rachel learned as a course creator Legal considerations that need to be made when creating a course   “As a course creator, the biggest thing is listening to your students.” – Rachel   Preview: Click below to listen to a snippet from Rachel and Janelle’s chat.   This episode can be found at Level Up Your Course.    Continue Reading

In March 2019, I traveled to Dubai to present at the Destination Wedding Planners Congress at the Atlantis The Palm.  Not just anyone gets to attend…it’s a “luxury closed-door by-invitation only business platform that brings together 500 attendees from over 70 countries” (from Epic Luxury Weddings & Events). I joined a line-up of speakers all across the wedding industry…one of which planned a $31 million wedding in China!  It was such an incredible time and highly recommend their conferences! Below you can find some photographs from the event!     The DWP Congress wasn’t just all about the presentations and networking events.  Attendees got to experience some of the local culture through parties and events planned throughout the conference. Annnndddd….there may have just been some 24K gold water.   My presentation on Day 1 was all about Intellectual Property.  I talked about what copyright and trademarks are and why they...Continue Reading

  Come join me in Austin, TX – May 18, 2019 I’ll be speaking about niching your marketing so that you can cut through the noise, maximize your money and attract numbers. See more info here!Continue Reading

Are you just getting started listening to the Business Bites podcast and are a little overwhelmed with where to start?   Or are you regular listener but want a quick refresher?   We hear you!  We have put together this quick list of the top 10 episodes from iTunes for you.   The quick list: Episode 5:  Layers of protection Episode 32:  How to set up LLC (and keep your liability protection) Episode 70:  5 Strategic (and EASY) ways to get brand sponsorships Episode 3:  Not having to say no Episode 71:  Using free stock photography sites can kill your business Episode 7:  A bite of SEO with Zach Prez Episode 45:  Hiring others – employee versus independent contractor Episode 62:  Choosing a biz name, trademarks and more with Autumn Boyd Episode 2:  Crowd sourcing for content creation Episode 1:  Filling the rocks first   Episode summary #1.  Episode 5:...Continue Reading

Running a successful business means learning to strategize your actions and protect what you have. Join Rachel as she discusses this with Gresh Harkless, Jr from the I AM CEO podcast.   Key points to listen for: Rachel discusses 3 things you must do as a business:  Get your liability protection under control. Understand what your intellectual property is, how you can use it strategically, and how to respect others’ IP. Further protect your business through the use of contracts to help set client expectations.   Learn what you can include in your business strategy: Be proactive Develop your brand Identify your unique selling proposition Identify who you are talking to Be strategic in legal protection   Gresh asked Rachel what her “secret sauce” is. Learn what her 3 to 1 approach towards decisions is and why it can help you make your own strategic decisions. “Being busy does not...Continue Reading

Society is litigious, and no matter how well-intended you are, no matter how good you are at what you do, we’re also human and we make mistakes, whether you intentionally do it or not, and so having contracts is actually just one piece of the layer’s protection that fitness, all entrepreneurs, but definitely fitness entrepreneurs need to have in order to insulate yourself and keep yourself protected. -Rachel Brenke   Recently, Rachel sat down with Jessica Freeman from Jess Creatives to talk about how to legally protect your health and fitness business.  As a lot of you know, there is a special place in Rachel’s heart for that industry. To hear this interview, click here:  Jess Creatives.   Key points to listen for: Why contracts are especially important in the health and fitness field What the 3 major levels of protection you need to have are How contracts can help...Continue Reading

Setting up your own business takes a lot of time and hard work. Setting it up the right way to protect that hard work takes even more thought but doesn’t have to be hard.  Join Rachel as she talks to Amy Woods Butler from The Life Story Coach podcast about the things to consider when setting up your business and how to protect it.   Rachel discusses three ways to protect your business: Forming the right business structure for you (and why she recommends LLC over Sole Proprietorship) Having the proper legal documents in place (contracts/service agreements, website terms, etc.) Having the proper insurance for your business (liability, equipment, etc.) She also talks about how each of them by themselves is not foolproof and why all three can work together to better protect your personal assets should the need arise.   Other key points to listen for: The difference between...Continue Reading

Fundamentally, you’re missing the ship if you’re not doing social media marketing. -Rachel Brenke   Rachel was invited to be a guest on the Marketing For Your Boring Business Podcast by All-In-One Social Media.  Desiree Martinez, a fellow military spouse, interviewed her about how she uses social media marketing for her law firm.   Key points to listen to: What is one unique thing that Rachel does to market her law firm What you should be including in your messaging The importance of making connections and how to do it How to make a social media plan and how to use it How to know which marketing strategies are working for your business You can find this episode here: Audio only Video  Continue Reading