In life and certainly in business, many of us go down the path of trying to be everything to everyone. Trying to be everything makes it unclear what problem we’re truly solving in the world and dilutes our gifts that the world needs.
Rachel Brenke, serial entrepreneur, business strategist, and intellectual property attorney knows all about this as she’s achieved mega success to the tune of seven figures in multiple businesses. Her success came from the deliberate focus on her target audience.
She helps people today through coaching, mastermind groups, and legal services.
Less is more and simplification is a powerful tidbit she discusses in this episode – having a clear message for a narrow avatar or target audience who needs what you have to offer (look at Apple as a great example).
You’ll get gold from this episode!