I'm a multi-faceted entrepreneur, business strategist and intellectual property attorney.
hey, I'm rachel.
A real bite about me, my business,
click play to learn more
Over 17 years ago I knew I wanted to help others, myself & my family. I took this passion & grew it into multiple (fairly passive) businesses with 7-figures financial return
and my life.
Cancer, waiting tables, and throwing away a corporate career.
Before I authored 7 books and hosted a top-ranked business podcast. Before I had my best months ever during a pandemic and could manage virtual learning from home. I just wanted a real business so I could have a real life. I didn’t grow up in an entrepreneurial family.
In fact, I didn’t even know what owning a business meant. I just knew I wasn’t made for a cubicle farm or a 9-to-5. Even my family and friends were skeptical about being my own boss.
Lack of stability, threat of financial ruin, and a waste of time.
For a little while I worked corporate jobs, including an esteemed position at the United States Attorney General’s office. But the reality was this. I was climbing the “success” ladder but I wasn’t happy. I wasn’t accomplishing my goals, my dreams, or even getting to see my family. I felt this immensely when I got the call I had cancer. I sat on the floor and just stared at my toddler. I vowed then, if I went into remission, I’d quit screwing around and get the real biz + life I wanted.
i. was. done.
I THREW IT ALL AWAY.
I nixed it all and started an online business…
But my family needed the money and $300 a month from my online shop while I still had business costs wasn’t helping us.
I put the iron to the sharpener. I stayed home during the day with our son and worked on business during nap-time. I went to wait tables at a local steakhouse at night.
My tips barely helped support our family and being away in the evenings wasn’t the real life I wanted.
walking the talk
In 2019, NBC Sports & Ironman Triathlon put on display Rachel's "Real Biz, Real Life" mission statement. NBC Sports followed her journey from invitation to competition day and balancing family/biz during training and racing.
After the LIVE race-day coverage, the entire feature was released at a premier party in New York City with olympians and charity athletes in attendance. Cheddar News hosted myself and other featured athletes after the premiere for this real life interview.
real biz, real life
walking the talk
In 2019, NBC Sports & Ironman Triathlon put on display my "Real Biz, Real Life" mission statement. NBC Sports followed her journey from invitation to competition day and balancing family/biz during training and racing.
After the LIVE race-day coverage, the entire feature was released at a premier party in New York City with olympians and charity athletes in attendance. Cheddar News hosted myself and other featured athletes after the premiere for this real life interview.
real biz, real life
That was the exact moment it all changed for me. When I started owning my own story...
Taking this leap forced me to quickly grow my apparel store to multiple-brands, consistently cranking out 7-figures, international speaking opportunities, and providing employment for over 12 individuals.
And I did it while still getting to be a mom, compete on Team USA, and live a real life.
I’m tired of seeing so many online coaches and mentors who preach success, but ignore the fact that in order to be successful, you have to hustle.
This culture is toxic. And it needs to stop. That’s where I come in.
Sweet Archer
The four legged buddy who helped me to lose 100 lbs and qualify for team USA (twice)
COFFEE
can't live without
CRIME PODCASTS
FAVORITE THING TO LISTEN TO
RUNNING
CURRENT HOBBY
DOGS
PASSIONATE ABOUT
LOUBOUTIN
CURRENT BRAND OBSESSION
started first online apparel print on demand store
had first baby
waited tables in evening to pay bills
2005
starting business blogging to help biz owners on a free weebly site
2006
what a start
It all began with a little bit of muscle & a whole lot of give a damn!
You didn't think I wished it and it happened did you? I did exactly what I want to teach you. Here's my story.
cancer diagnosis
worked at attorney generals office in day
the push to be a full time entrepreneur
2007
started law school
continued business consulting
added photography to services
2009
second baby
2010
graduated law school
thelawtog officially born
third baby born
sold 25k a seat masterminds
2012
this is when it gets serious!
fourth baby born
creative live spotlight (fan favorite, got 2 shows)
published first book The Laundry List
2013
5 figure digital download months
2014
fifth baby born
2015
launched Business bites podcast
ranked top 5 of business podcasts on apple
Qualified for team usa age group
2016
our family is complete!
COMPETED WITH TEAM USA FIRST TIME, RANKED TOP 10 IN WORLD AGE GROUP
2017
built a virtual boutique intellectual property law firm
appeared on creative live with Nigel Barker from top model
2018
Competed at ironman world champs + featured on NBC
2019
thrived during pandemic
started esquire essentials
Consistently multi - 6 figure months
Forbes feature
2020
always pushing for the win!
providing legal + Biz resources
growing my team & handing out bonuses
GIVING INSPO TALKS TO STRUGGLING ENTREPRENEURS
CURRENT DAY
