In addition to your standard packaging add some fun surprise for them that they may be able to use later (to keep as a reminder). Keep it a part of your product delivery, but do not tell them that it is standard. When your client doesn’t know that something is part of the package, any extras make it seem like you went out of your way to make them feel special – thus increasing the positive aspect of their experience with you.A few ideas that are easy and will keep your cost of goods down:
- Custom key chain with image from session
- Custom charm to wear
- Mug with place for image to be placed
- Other items that they will keep with them most of the time
- Next step business card
While my clients are looking through their images – they are snacking on their creamy chocolates (which enhance endorphins, the happy feeling hormone) to help enhance their overall. I like to give an even dozen in a clear bag tied up with what I call a ‘next step’ business card.
Ex. Let’s say I just had a maternity session and planned on presenting my client with her products, the next step will be a newborn session – so I choose the business card accordingly. I do this for a few reasons, one being that if she hasn’t scheduled the next session yet this will likely push her over the edge (along with the chocolates) to schedule that within just a few days. If she has already scheduled it, she will begin to look forward and actively help with the planning by getting her excited for the next step session.
The last thing that will keep you at the forefront of your client’s mind when it comes to scheduling their next session, aside from presenting them with breathtaking images is to make sure to get information such as birthdays (if you photograph children) and/or anniversaries (if you photograph engagements/weddings) and send a card at that time. Just a little something extra, that makes all the difference.
Thanks to Morgan Kervin for today’s gust blog post!
Morgan Kervin is located in central Texas and specializes in maternity, newborn and child portrait photography.
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