Welcome to another installment of Marketing Monday’s for the month of January! Last week we talked about branding and the importance this has for your business. (Click here to read) This week we’re going to go over the importance of carrying over your branding into your print packaging.
Why Package
Imagine, you spend all this time dressing up your family, finding the right photographer, and expend a decent amount of money for this luxury called “customized portraiture”….then you get your product and it’s nothing more than a DVD-R in a jewel case, or prints stuffed in a manilla envelope. Where is the end to your experience? Sure you’ve got a great product inside that DVD or envelope, but what about the presentation? There is no reason the end to your experience should be so lackluster.
There is no right or wrong way to package your items (except for needing acid free for prints in case your clients use it as storage)!
How to decide on packaging
- Be true to your branding - Consistency and clarity are key
- Watch your cost - Evaluate cost per unit and per customer. Set your budget and don’t exceed this.
- Originality - Evaluate how you can stand out from others
- Functionality - What will your clients do with the packaging? Throw it away? Well that’s a waste! Can they readily store their prints incase they are unable to hang them right away?
Examples of Packaging
I was lucky enough to have a few photographers volunteer up their packaging to be displayed on my blog! Check out these gorgeous presentations!
Lindsey Clare Photography
Facebook: https://www.facebook.com/LindseyClarePhotography
H-Photo: Kraft Folder and Plum Bella Terra Ribbon
Moo: MiniMoo Cards
WHCC: 5×5 Thank You Cards, 2.5×3.5 Stickers, Business Cards
MpixPro: Custom Printed DVD
American Digital: Square Tin CD/DVD Case
Online Labels: Water Bottle Labels
Hobby Lobby: Kraft Bag, Raffia Ribbon, Navy Blue Ribbon
Megan Kathryn Photography
Facebook: www.facebook.com/
Logo- OTSS
Folders & ribbon- RSS
DISC, Stickers, Business Card, & thank you’s -Millers
Thank you Design- Coffee Shop
Anna Bartell Photography
facebook: https://www.facebook.com/pages/Anna-Bartell-Photography/
Cases – Rice Studio Supply
Press Printed Items- Millers
Ribbon and Tissues – Michaels
Templates for Marketing Set – Album Cafe
I’d love to see your packaging, feel free to include a link in the comments! Rachel
Fort Hood Texas Photographer | Fort Bliss Texas Photographer | Austin Texas Photographer | Dallas Texas Photographer
[...] at a loss and overwhelmed by the mass amounts of packaging out there! I’ve gone over a basic overview before on packaging, but here’s ten tips to really think about when choosing your packaging. [...]
[...] is oh so much more than logo. colors. packaging. accessories. It is who you are. Who your business is. It is important but there’s a [...]
Thanks I LOVE the folders in the second to last one, I tried doing a search for RSS (packaging, folders…) and all I get is info on rss feeds, do you know the link?
i love your blog, i have it in my rss reader and always like new things coming up from it.
>Thank you for this information. I'm just starting out in my photog. business and always felt a need to dress up the final result to the customer. The websites in which these photographers have used is very helpful!
>Thanks Rachel. I've been waiting since Saturday for this posting. It's helps see what companies sell the items, besides Millers.